Hyundai Kevin Bacon Super Bowl commercial 2023 Released in the weeks leading up to Super Bowl 57, the ad for Hyundai's Ioniq 6 electric vehicle stars Kevin Bacon and his daughter, actress Sosie Bacon.

The advert shows potential IONIQ 5 buyers seeking to find the nearest Hyundai showroom using voice search on their phones. However, by using the previous pronunciation, they are directed to fictional High 'N' Dye Hair Salon, Highland Eye opticians and more.

One 60-second spot in the campaign, which is for the brand's Ioniq 5 EV crossover, shows actor Jason Bateman hanging out at various points in history. He moves from sitting around as a caveman to speeding along in an Ioniq 5.

The logo loosely resembles two silhouettes shaking hands. This is a nod to Hyundai's commitment to customer service and teamwork. It also represents a salesperson reaching a deal with a customer. The oval shape symbolizes the globe and how Hyundai has expanded to car lovers throughout the world.

Hyundai's “The Dawn of the New Hyundai” campaign in the UK features a tagline - "If you thought you knew our cars and how to say our name, maybe it's time to think again". But its efforts to change the pronunciation of its name has proved divisive.

Kevin Bacon 2023 Hyundai Ioniq 6 TV Spot, 'Grandkids' Featuring Kevin Bacon, Sosie Bacon [T1]

“Hyundai” translates from Korean to “modernity,” which effortlessly ties into Hyundai's slogan of “New Thinking, New Possibilities.” Hyundai cars are easily recognizable by the “H” logo on their grilles, which, of course, stands for the first letter of the company's name - but that's not all.

modernity In Korean, the word “Hyundai” translates roughly to the word “modernity” and was chosen in 1947 when the South Korean company, Hyundai Construction, was founded. When it split off into a separate brand, it adopted a new slogan that reflected what the new brand represented: “New thinking, new possibilities.”

“Hyundai” translates to “modernity” in English, and has been the name of the company since it was originally founded as the Hyundai construction company in 1947, in South Korea. “New Thinking, New Possibilities” is the current Hyundai Motor Company slogan, chosen to align with the name and the overall company mission.

Jason Bateman Jason Bateman is the new voice of Hyundai and his work started on a new brand campaign that communicates the company's “Better Drives Us” positioning. "We were looking for a voice that is recognizable and relatable," said Dean Evans, CMO, Hyundai Motor America.

The logo loosely resembles two silhouettes shaking hands. This is a nod to Hyundai's commitment to customer service and teamwork. It also represents a salesperson reaching a deal with a customer. The oval shape symbolizes the globe and how Hyundai has expanded to car lovers throughout the world.

Etymology. The Hyundai Motor Group takes its name from the conglomerate with which it was historically affiliated, the Hyundai Group. Borrowed from Korean 현대(現代) (hyeondae, “modern times”). Compare modern Chinese 現代／现代 (xiàndài), Japanese 現代 げんだい (gendai).