Crowne Plaza is a global upscale hotel brand that is part of the InterContinental Hotels Group. It was first established in the United States in 1983, and since then, it has expanded to over 400 hotel...
Title: Crowne Plaza TV Spot, 'Caddy' Featuring Rickie Fowler
Introduction:In the fast-paced world of advertising, companies are constantly on the lookout for creative ways to capture the attention of their target audience. One such company that successfully grabbed the spotlight with their TV spot is Crowne Plaza. In this article, we will delve into the intriguing commercial titled "Caddy" featuring professional golfer Rickie Fowler. This captivating TV spot not only showcases the renowned golfer's skills but also emphasizes the luxurious and comfortable experience that Crowne Plaza hotels offer.
Plot:The TV spot begins with a shot of a picturesque golf course, with the sun shining bright in the sky. Viewers are immediately drawn to the stunning scenery as the camera pans to introduce Rickie Fowler, donning his signature vibrant outfit, standing by his golf bag. The peace and tranquility of the shot are momentarily broken by the familiar ringing of his cellphone.
Rickie answers the call, revealing that he has been recruited for a top-secret mission. He is entrusted with the task of delivering an important briefcase to an undisclosed location. Seemingly rattled by the urgency of the mission, Rickie seeks assistance and turns to his caddy for guidance. However, upon opening the golf bag, he is astonished to find himself face-to-face with a luxurious Crowne Plaza hotel room.
The commercial takes a humorous twist as Rickie peers into what appears to be a regular golf bag, only to discover an incredible world within. The luxurious room features impeccable amenities, exquisite décor, and breathtaking city views. Rickie is spellbound and momentarily forgets about his mission.
Rickie tries to comprehend the extraordinary sight before him, but the clock is ticking. His loyal caddy gently reminds him of his mission, urging him to focus and continue his journey. Rickie, torn between comfort and duty, hesitates for a moment before finally tearing himself away from the allure of the hotel room.
He picks up the now-revealed briefcase and with determination and a renewed focus, embarks on his journey once again. As he walks away, the camera pans back to the Crowne Plaza hotel room, highlighting the extravagance and comfort that the hotel offers to its guests.
Conclusion:The Crowne Plaza TV spot, 'Caddy', featuring Rickie Fowler, adeptly combines humor, adventure, and luxury to capture the attention of viewers. The commercial effectively promotes the brand by showcasing their commitment to providing a comfortable and memorable experience for their guests, even in extraordinary circumstances.
Crowne Plaza TV commercial - Caddy produced for Crowne Plaza was first shown on television on April 21, 2013.
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