What the Snickers Super Bowl 2016 TV commercial - Marilyn is about.

In 2016, Snickers Super Bowl commercial had everyone talking, as they unveiled their memorable TV spot titled 'Marilyn' featuring the renowned actor, Willem Dafoe. This particular advertisement took a unique and daring approach, captivating audiences with its imaginative concept.

The commercial begins with a classic scene from the iconic movie, "The Seven Year Itch," where Marilyn Monroe's dress is famously blown up by a subway grate. However, in a twist, they replace Marilyn's face with the intense and slightly intimidating feature of Willem Dafoe. This unexpected twist grabs viewers' attention right from the start.

As the commercial continues, we see Dafoe's interpretation of Monroe's classic scene, complete with her iconic white dress. While the visuals may seem bizarre at first, the genius behind the advertisement lies in its underlying message. Dafoe's portrayal of Monroe emphasizes the famous tagline, "You're not you when you're hungry." Snickers cleverly suggests that even the most iconic figures in pop culture can become irritable and less themselves when experiencing hunger.

Throughout the commercial, Dafoe struggles with his role, clearly bothered by the discomfort of being in a dress and wig. He shows visible frustration and snaps at those on set. These moments of tension and discomfort highlight the commonality of feeling irritable and out of sorts when hunger strikes.

In a humorous attempt to diffuse the situation and address Dafoe's hunger-induced mood, a crew member hands him a Snickers bar. As Dafoe takes a bite, everything changes. The intense expression on his face transforms into a cheerful smile, as if he has returned to his true self. This transformation is a clear message that Snickers offers a solution to hunger-induced irritability, allowing people to regain their usual selves.

The Snickers Super Bowl 2016 TV Spot, 'Marilyn' featuring Willem Dafoe, not only entertained audiences, but also cleverly conveyed the company's brand message. Through its imaginative twist on a classic scene and the brilliant casting of Dafoe, Snickers not only reminded viewers of their hunger-satisfying product but also reinforced the relatability of feeling "hangry" and the positive impact their chocolate bar can have on one's mood.

This memorable TV spot became a significant talking point during the 2016 Super Bowl and left a lasting impression on viewers around the world. It demonstrated that even in the world of advertising, creative and daring approaches can make an impact and effectively deliver a brand's message.

Snickers Super Bowl 2016 TV commercial - Marilyn produced for Snickers was first shown on television on February 6, 2016.