comedian Will Ferrell Actor and comedian Will Ferrell is back touting General Motors' electric vehicles in a Super Bowl ad this year that has him chatting with zombies from Netflix's "Army of the Dead" and kids in "Stranger Things" and as he strolls through Regency-era England's "Bridgerton," where a Cadillac Lyriq awaits him.

The Super Bowl ad promotes GM and Netflix's collaboration to feature more EVs on screen, including in shows on the streaming service. An image from General Motors' and Netflix's co-branded Super Bowl ad, "EVs on Screen," featuring actor and comedian Will Farrell.

The partnership with GM is one element of the streamer's broader strategy to increase the presence of EVs and the visibility of climate issues within its shows and films, an initiative Netflix has called “Entertain to Sustain.” And it comes at a moment when the automaker is betting big on electric vehicles to achieve ...

Ram 1500 REV The Ram 1500 REV will enter production next year and arrive in dealerships in late 2024. Following the world debut of the 1500 Revolution BEV Concept at CES 2023 last month, Ram Trucks has surprised everyone with the unveiling of its production electric pickup, the 1500 REV, in a Super Bowl commercial.

Key Market Players The electric vehicle market is dominated by BYD (China), Tesla (US), Volkswagen AG (Germany), SAIC Motors (China), and Stellantis (Netherlands), among others. These companies have worked with other players in the EV ecosystem and developed best in class EV technology.

Toyota CEO Akio Toyoda is making way for new leadership. On Thursday, the carmaker announced that Toyoda is stepping down, to be replaced by Koji Sato, head of luxury subsidiary Lexus.

Fittingly, he drives a bright-yellow Z, which, at one point, appears to face off against a hilariously modified F-Body , though it's hard to tell.

Top comment by Big Daddy. GM is, however, paying a pretty penny for the Super Bowl commercial showcasing its strategic alliance with Netflix as the average cost to air during the actual game is between $6 and $7 million for a 30-second spot, according to Variety.

Netflix and General Motors are joining forces to give electric vehicles (EVs) the stage they deserve, reflecting society's increasing excitement about an all-electric future, starting with a launch spot, “EVs On Screen.”

The company spent approximately $1.36 billion on advertising in 2022, according to Vivvix, a tracker of ad spending, up from nearly $1.27 billion in the prior year. But the companies maintained that GM was not paying Netflix for placement of its vehicles in the streamer's programs.

Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisement in Super Bowl history. Super Bowl commercials are known for being memorable. However, commercials weren't always the way they are today. Advertising used to focus heavily on selling the product.

In fact, the most expensive Super Bowl ad of all time was 2020 – a tie between Amazon and Google. The lengths of the commercials were 90 seconds, costing a whopping total of $16.8 million for each company.