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Movantik TV commercial - Ericas Moment
Movantik

What is Movantik?Movantik is a medication used to treat opioid-induced constipation (OIC) in adults with chronic non-cancer pain , including chronic pain related to prior cancer or its treatment. It i...

What the Movantik TV commercial - Ericas Moment is about.

Movantik TV commercial - Ericas Moment

Movantik TV spot, 'Erica's Moment' is a powerful and emotive commercial that centers around a woman named Erica. Erica is suffering from chronic pain and constipation, and her condition is affecting her ability to live her life to the fullest. The commercial highlights the challenges that individuals like Erica face on a daily basis and how Movantik can help them get back to living a fuller life.

The commercial opens with Erica walking slowly through a park, struggling to keep up with a young child who is running ahead of her. She looks pained and uncomfortable, hinting at the discomfort she is feeling in her body. The narration explains the struggles of chronic pain and constipation while the camera focuses on Erica's face and body language, conveying her pain and frustration.

As the commercial progresses, Erica is seen trying multiple remedies, such as drinking water and taking over-the-counter medication, but nothing seems to work. It's at this point that Movantik, the medication being advertised, is introduced as a solution to the problem she is facing.

Erica takes Movantik, and the commercial shows the medication alleviating her pain and constipation. With the use of the medication, Erica is able to run, play and enjoy life like she should, without the discomfort or restrictions of her previous condition.

The commercial concludes with the tagline, "Movantik: Take Back Your Moments." The tagline not only highlights the effectiveness of the medication but also promotes the idea of individuals taking control of their lives and experiencing the moments that matter most to them.

Overall, Movantik TV spot, 'Erica's Moment' is an excellent example of an emotive and engaging commercial. The use of a relatable character, evocative imagery, and a clear solution to the problem being faced makes it a compelling ad that resonates with its audience.

Movantik TV commercial - Ericas Moment produced for Movantik was first shown on television on January 9, 2017.

Frequently Asked Questions about movantik tv spot, 'erica's moment'

MOVANTIK blocks opioids from attaching to something called “mu-receptors” in your bowels - directly targeting the area impacted by opioid-induced constipation. This design helps provide relief efficiently and enable bowel movements.

You should take MOVANTIK exactly as your health care provider tells you. Be sure to take your prescribed dose of MOVANTIK 1 time each day, on an empty stomach, at least 1 hour before your first meal of the day or 2 hours after the meal.

The recommended MOVANTIK dosage is 25 mg once daily in the morning. If patients are not able to tolerate MOVANTIK, reduce the dosage to 12.5 mg once daily [see Clinical Pharmacology (12.2)].

Take this medication by mouth on an empty stomach at least 1 hour before or 2 hours after a meal, as directed by your doctor, usually once daily in the morning. If you are unable to swallow this medication whole, you may crush the tablets to a powder, mix in 4 ounces (120 milliliters) of water and drink immediately.

You may have symptoms of opioid withdrawal during treatment with MOVANTIK, including sweating, chills, diarrhea, stomach pain, anxiety, irritability, and yawning. Patients taking methadone to treat their pain may be more likely to experience stomach pain and diarrhea.

Be sure to take your prescribed dose of MOVANTIK 1 time each day, on an empty stomach, at least 1 hour before your first meal of the day or 2 hours after the meal.

MOVANTIK should be taken exactly as your health care provider tells you. *At least 1 hour before the first meal of the day or 2 hours after the meal. Consumption of grapefruit or grapefruit juice during treatment with MOVANTIK is to be avoided.

Take Movantik (naloxegol) every morning on an empty stomach, at least 1 hour before or 2 hours after breakfast. Taking it with food can make it work too strongly and cause more side effects.

Take Movantik (naloxegol) every morning on an empty stomach, at least 1 hour before or 2 hours after breakfast. Taking it with food can make it work too strongly and cause more side effects.

Be sure to take your prescribed dose of MOVANTIK 1 time each day, on an empty stomach, at least 1 hour before your first meal of the day or 2 hours after the meal.

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Agenices

Agenices of the Movantik TV Spot, 'Erica's Moment'

Movantik TV commercial - Ericas Moment
Digitas Health LifeBrands

Digitas Health LifeBrands is a globally recognized digital marketing agency that provides innovative solutions to some of the world's leading healthcare brands. Founded in the year 1992, the company w...

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