What is Movantik?Movantik is a medication used to treat opioid-induced constipation (OIC) in adults with chronic non-cancer pain , including chronic pain related to prior cancer or its treatment. It i...
Movantik TV spot, 'Erica's Moment' is a powerful and emotive commercial that centers around a woman named Erica. Erica is suffering from chronic pain and constipation, and her condition is affecting her ability to live her life to the fullest. The commercial highlights the challenges that individuals like Erica face on a daily basis and how Movantik can help them get back to living a fuller life.
The commercial opens with Erica walking slowly through a park, struggling to keep up with a young child who is running ahead of her. She looks pained and uncomfortable, hinting at the discomfort she is feeling in her body. The narration explains the struggles of chronic pain and constipation while the camera focuses on Erica's face and body language, conveying her pain and frustration.
As the commercial progresses, Erica is seen trying multiple remedies, such as drinking water and taking over-the-counter medication, but nothing seems to work. It's at this point that Movantik, the medication being advertised, is introduced as a solution to the problem she is facing.
Erica takes Movantik, and the commercial shows the medication alleviating her pain and constipation. With the use of the medication, Erica is able to run, play and enjoy life like she should, without the discomfort or restrictions of her previous condition.
The commercial concludes with the tagline, "Movantik: Take Back Your Moments." The tagline not only highlights the effectiveness of the medication but also promotes the idea of individuals taking control of their lives and experiencing the moments that matter most to them.
Overall, Movantik TV spot, 'Erica's Moment' is an excellent example of an emotive and engaging commercial. The use of a relatable character, evocative imagery, and a clear solution to the problem being faced makes it a compelling ad that resonates with its audience.
Movantik TV commercial - Ericas Moment produced for Movantik was first shown on television on January 9, 2017.
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