Rocket Mortgage television commercial 2020

What the Rocket Mortgage TV commercial - More Than a Lawn is about.

The Rocket Mortgage TV spot 'More Than a Lawn' Featuring Rickie Fowler is a commercial that aims to showcase the convenience of Rocket Mortgage's online home lending platform. In the ad, American professional golfer Rickie Fowler is seen putting on a beautiful green lawn. The ad emphasizes how Rocket Mortgage can help homeowners get more out of their homes while simplifying the lending process.

The ad is set to the iconic Bob Dylan song "The Times They Are A-Changin'." The song's lyrics emphasize how Rocket Mortgage's online lending platform represents a significant change in the traditional home lending process. The commercial highlights that with Rocket Mortgage, homeowners can access various lending options and receive approval in minutes instead of spending hours or days waiting for approval from a traditional lender.

The ad showcases Rocket Mortgage's user-friendly website and its mobile app that allows users to customize their lending options, complete the application process, and receive approval in record time. Rocket Mortgage promises to be available to its customers 24/7, providing a seamless and efficient process to ensure homeowners get the best home lending experience.

In conclusion, the Rocket Mortgage TV spot featuring Rickie Fowler is a perfect example of how a brand can use creative storytelling to differentiate its product in a crowded market. With the use of excellent visuals and great song choice, the ad successfully highlights Rocket Mortgage's convenience, speed, and mobile-driven approach to home lending.

Rocket Mortgage TV commercial - More Than a Lawn produced for Rocket Mortgage was first shown on television on June 25, 2020.

Song from commercial Rocket Mortgage TV Spot, 'More Than a Lawn' Featuring Rickie Fowler, Song by Bob Dylan

"The Man in Me" by Bob Dylan: An Overview

"The Man in Me" is a song by American singer-songwriter Bob Dylan , released in 1970 as part of his album "New Morning". The song is among one of Dylan's most popular and well-known tracks, and has been covered by a variety of artists over the years.

Lyrics and Meaning

The lyrics of the song revolve around the idea of a man who is willing to do almost any task and asks for very little in return. The song's narrator presents himself as this man, but also acknowledges that he is not perfect and has his fair share of flaws.

The song has been interpreted in a number of different ways, with some seeing it as a commentary on the struggles and hardships of everyday life, while others view it as a reflection on the complexities of the human experience.

Reception and Legacy

Despite being released as a part of "New Morning", "The Man in Me" gained widespread recognition only after it was featured in the soundtrack of the 1998 film "The Big Lebowski". The song's use in the film helped to bring it to a new audience and cement its status as one of Dylan's most beloved tracks.

Over the years, "The Man in Me" has been covered by a variety of artists, including John Denver, Joe Cocker, and My Morning Jacket. The song's legacy continues to endure, and it remains a favorite among fans of Dylan's music.