What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
Title: GEICO TV Spot, 'Scapegoat: It's What You Do'
Introduction:In a memorable and entertaining TV spot, GEICO introduces viewers to a rather unusual scapegoat. This clever advertisement, titled "Scapegoat: It's What You Do," takes a light-hearted and comical approach to illustrate GEICO's reliable and dependable customer service. With its unique twist and humorous storytelling, the commercial captures the attention of audiences and leaves a lasting impression.
Synopsis:The camera opens on a picturesque countryside scene, where a group of friends is enjoying a weekend getaway. They are on their way back from an adventurous hike, excitedly recounting the day's events. Suddenly, one member of the group trips and accidentally knocks over a beehive. Chaos ensues as the angry swarm of bees begins to chase after them.
Amid the panic, a smart-looking goat appears out of nowhere. Equipped with a clipboard and a GEICO logo on its vest, this unexpected character stands tall, ready to take responsibility for the chaos caused by the humans.
The goat introduces itself as the "GEICO Scapegoat." With a confident smile and a touch of witty humor, the goat explains that scapegoating is what it does best, diverting blame from GEICO's customers and taking the fall for unexpected mishaps or accidents. It's a visual representation of GEICO's promise to always be there for their customers and ease the burden of unforeseen circumstances.
As the friends scramble away, the scapegoat musters up the courage to face the incoming swarm head-on. In a lighthearted and comical fashion, the scapegoat absorbs the bee stings, showing its resilience and unwavering commitment to protecting GEICO's customers.
The commercial ends with a voiceover emphasizing GEICO's devotion to customer care, assuring viewers that they can rely on GEICO to be their scapeGOAT when things go wrong. The classic tagline, "It's What You Do," reiterates GEICO's dedication to going above and beyond for their customers.
Conclusion:GEICO's "Scapegoat: It's What You Do" TV spot takes a creative and amusing approach to convey the company's commitment to its customers. By showcasing a dependable and self-sacrificing scapegoat, the advertisement highlights GEICO's promise to handle unexpected situations with efficiency and humor. Through this playful and memorable campaign, GEICO effectively strengthens its brand's image and resonates with viewers, reminding them that when it comes to insurance, GEICO has their back.
GEICO TV commercial - Scapegoat: Its What You Do produced for GEICO was first shown on television on January 31, 2015.
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