What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
The GEICO TV spot, 'Happier Than Paul Revere With a Cellphone' is a hilarious commercial that showcases how GEICO makes their customers feel happier and more secure in their lives, just like Paul Revere felt when he rode through the streets warning people about the British invasion.
The commercial begins with Paul Revere riding his horse through the streets, shouting his famous line "The British are coming!" However, in this modern retelling, instead of riding a horse, Paul Revere is riding a bike and shouting his warning into a cellphone. The scene then cuts to a man who is on the phone with his GEICO agent and is feeling just as happy and secure as Paul Revere felt riding through the streets.
The commercial uses humor to highlight the fact that GEICO is there for their customers when they need them most, just like Paul Revere was there for his fellow colonists during the American Revolution. This popular ad has been a hit with audiences for its lighthearted approach, and has helped to make GEICO one of the most recognized insurance brands in the United States.
Overall, the GEICO TV spot, 'Happier Than Paul Revere With a Cellphone' is a fun and witty commercial that demonstrates GEICO's commitment to their customers, their sense of humor, and their ability to think outside the box when it comes to advertising. It's a great example of how effective marketing can be when it's done in a clever and engaging way.
GEICO TV commercial - Happier Than Paul Revere With a Cellphone produced for GEICO was first shown on television on February 20, 2013.
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