These commercials are designed to convince consumers of the superiority of one brand over another, but in 2013, a unique study from the University of Chicago suggested that the ads themselves could increase the effectiveness of these drugs as well.

In short, the U.S. Food and Drug Administration (FDA) legalized pharmaceutical advertising on television in the mid-1980s, and drug companies view the ads as an increasingly effective way to target viewers - especially older Americans - who need more extensive medical care and treatment for potentially life-threatening ...

Prescription drug advertisements can provide useful information for consumers to work with their health care providers to make wise decisions about treatment.

Merck published the first print DTC ad for a pneumonia vaccine targeting those aged 65 years and older, and Boots Pharmaceuticals aired the first DTC television commercial in 1983 for the prescription ibuprofen Rufen.

Zyrtec (cetirizine hydrochloride) is an antihistamine that treats symptoms, such as itching, runny nose, watery eyes, and sneezing from hay fever (allergic rhinitis) and other allergies, such as allergies to molds and dust mites. Zyrtec is available in generic form and over-the-counter (OTC).

Each allergy medicine tablet contains 10 mg Cetirizine HCl antihistamine to relieve your worst allergy symptoms, indoors and out, for a full 24 hours. Zyrtec® tablets help relieve seasonal allergy and other upper respiratory allergy symptoms, including itchy eyes, sneezing, runny nose, itchy nose or throat, and more.

10 Tips to Promoting and Marketing a Pharmaceutical Company

1. Understand the Audience You Want to Reach.
2. Design a Simple, Yet Professional Logo for Your Company.
3. The Importance of Humanizing Your Company.
4. Use Social Media to Strengthen the Relationship You Have With Prospective Patients.
5. Use Professional Marketing Materials.

Drug companies sponsored more than 660,000 television commercials in 2016. Among the most-advertised drugs between September 2015 and August 2021, 32% addressed immune problems, 16% digestion and metabolism and nearly 14% neurologic conditions, according to the study.

Claritin and Zyrtec are effective and safe for most people with minor allergies. However, as with all medications, there may be some side effects. Loratadine - present in Claritin - may not be safe for people with severe liver conditions.

Zyrtec (Cetirizine) Tablet Manufacturer: Dr. Reddys Laboratories Ltd.

Here's a guide to mastering the process:

1. Choose your target audience.
2. Conduct market research.
3. Choose your platform and ad format.
4. Decide whether you're building brand awareness or product awareness.
5. Craft a memorable message.
6. Gather creative assets.
7. Create custom videos.
8. Use striking visuals.