What the HealthCare.gov TV commercial - Paul Revere is about.

The HealthCare.gov TV Spot, "Paul Revere" is an advertisement geared towards encouraging Americans to enroll in a health insurance plan through the Affordable Care Act (ACA). The commercial features a man dressed as Paul Revere, a historical figure famous for his "midnight ride" during the American Revolution, riding through modern-day suburbia on a horse. The ad also shows various individuals enrolling in healthcare plans through HealthCare.gov.

The overarching message of the ad is that enrolling in a healthcare plan through HealthCare.gov is as important as the message Paul Revere delivered on his midnight ride. The ad aims to convey that obtaining healthcare coverage is a crucial step towards being prepared for any medical emergencies, just as being prepared for the British invasion was vital during the American Revolution.

The use of Paul Revere as a symbol in the ad is a clever way of connecting history to contemporary healthcare issues. While the historical context of Paul Revere is vastly different from healthcare, the ad effectively links the two by emphasizing the importance of being prepared for potential harm. The ad attempts to appeal to viewers' sense of patriotism, while also utilizing humor and light-hearted imagery to make the message more approachable and relatable.

Overall, the HealthCare.gov TV Spot, "Paul Revere," is a creative and persuasive advertisement that aims to convince Americans to take advantage of Healthcare.gov's offerings. By bridging history and modern-day healthcare challenges, the ad emphasizes the importance of being prepared and taking proactive measures towards a healthier future.

HealthCare.gov TV commercial - Paul Revere produced for HealthCare.gov was first shown on television on November 20, 2017.