Electronic Arts (EA) television commercial 2022

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Advertisers of the Electronic Arts (EA) TV Spot, 'Apex Legends: Defiance' Song by Black Honey

Electronic Arts (EA)

Electronic Arts Inc. (EA) is an American video game company that was founded in May 1982 by Trip Hawkins , a former Apple employee. The company is headquartered in Redwood City, California, and is one...

What the Electronic Arts (EA) TV commercial - Apex Legends: Defiance is about.

Electronic Arts (EA) is one of the leading video game developers and publishers globally. The company is known for its diverse range of video games, including popular titles like FIFA, Madden, Battlefield, and Apex Legends. EA recently launched a new TV spot for its highly successful battle royale game, Apex Legends, called 'Apex Legends: Defiance.'

The advertisement was created to promote the latest season of Apex Legends, Season 10. The 30-second TV spot was a high-energy advertisement with spectacular graphics and a catchy soundtrack. The song used in the spot was "Disinfect" by Black Honey. The soundtrack blended perfectly with the fast-paced gameplay that described the unique challenges of the new season.

The 'Apex Legends: Defiance' TV spot showcased the game's diverse and dynamic gameplay, including various new maps, weapons, and characters. The advertisement portrayed the game as a competitive and engaging experience, enticing players to join the action-packed gameplay of Apex Legends. The graphics were spectacular and featured the game's latest characters spraying paint on walls to reveal the maps.

The EA TV Spot not only promoted the game, but it also demonstrated the company's dedication to creating engaging and entertaining content for its audience. The advertisement highlighted the company's talent for creating memorable marketing campaigns that seamlessly blend the game's narrative with the marketing message.

In conclusion, the 'Apex Legends: Defiance' TV spot by EA was a perfect blend of high-energy gameplay and a catchy soundtrack that showcased the game's unique challenges and entertaining gameplay. The advertisement highlighted EA's ability to create engaging content that entertains and entices its fans.

Electronic Arts (EA) TV commercial - Apex Legends: Defiance produced for Electronic Arts (EA) was first shown on television on February 22, 2022.

Song from commercial Electronic Arts (EA) TV Spot, 'Apex Legends: Defiance' Song by Black Honey

"I Like the Way You Die" by Black Honey

"I Like the Way You Die" is a song by British indie rock band Black Honey. The song was released on October 30, 2020, and is the lead single from the band's second studio album, "Written & Directed".

Lyrics and Music

The song has a feme-fatale spirit meant for world-conquering women. The lyrics are unapologetic and the entire song is steeped in female empowerment. The song starts with the line, "Treat me like I am a game, I'll show how I like to play" and the chorus goes , "I like the way you die, I like the way you die". The song has a catchy beat and an anthemic sound that is sure to get stuck in your head.

Reception

The song received positive reviews from critics and fans alike. The accompanying music video is typically brilliant of Black Honey and their leader Izzy B. Phillips setting the song up on a gruesome gothic trip. The song has been described as "an empowering, dark anthem" and "a standout track that showcases Black Honey's brazen rock sound".

Overall, "I Like the Way You Die" is a great addition to Black Honey's discography and is a must-listen for fans of indie rock and female-fronted bands.

Videos

Watch Electronic Arts (EA) TV Commercial, 'Apex Legends: Defiance'

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