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Advertisers of the Discover Card TV Spot, 'Ironic' Song by OMC

Discover Card TV commercial - Ironic
Discover Card

Discover Card is an American financial services company that provides credit cards, checking and savings accounts, and personal loans. The company was founded in 1985 by Sears, Roebuck, and Co., and i...

What the Discover Card TV commercial - Ironic is about.

Discover Card TV commercial - Ironic

Discover Card's TV Spot, 'Ironic' is a heart-warming advertisement that aims to showcase the brand's commitment to their customers. The advertisement features the popular song "How Bizarre" by OMC playing in the background as different scenarios of irony are played out on the screen.

The commercial begins with a young man trying to make a purchase at a store only to find out his card has been rejected. As he turns around in disappointment, he spots his ex-girlfriend, who is a cashier at the store. In the background, OMC's iconic chorus plays, "Ooh, baby (ooh, baby), it's making me crazy (it's making me crazy), every time I look around, every time I look around (every time I look around), every time I look around, it's in my face."

Next, the advertisement moves on to a woman trying to purchase a rug, but to her surprise, the rug is already sold out. As she is about to leave the store, she spots a patch of carpet on the floor and the sales assistant suggests she purchase that instead. The sales assistant then proceeds to roll out the carpet, revealing a welcome mat underneath it. As the woman walks out of the store, she steps onto the welcome mat, and the same chorus by OMC plays in the background.

The advertisement ends with a montage of different ironic scenes, such as a man getting wet on a sunny day, a woman taking a selfie with a person behind her having a wardrobe malfunction, and a man getting stuck in traffic on his way to a gym, despite wanting to be there on time. Throughout these scenes, the same chorus by OMC plays in the background.

Overall, Discover Card's TV Spot, 'Ironic' is a creative and engaging advertisement that showcases the brand's commitment to its customers, even in the most ironic of situations. It highlights the importance of staying positive and embracing the unexpected in life, and using your Discover Card to help you achieve your goals.

Discover Card TV commercial - Ironic produced for Discover Card was first shown on television on November 14, 2021.

Song from commercial Discover Card TV Spot, 'Ironic' Song by OMC

"How Bizarre" is a song written and performed by the New Zealand musical group OMC (Otara Millionaires Club). It was released in December 1995 as the lead single from their album *How Bizarre*. The song became a worldwide hit ), reaching number one in several countries and earning OMC international recognition.

The lyrics of "How Bizarre" describe a series of strange encounters and situations, including references to a woman with a snake tattoo and a man with a prosthetic forehead. The song's catchy melody and unique blend of pop, reggae, and hip-hop elements contributed to its success and popularity.

Lead singer Pauly Fuemana , who was a former gang member in Auckland, New Zealand, achieved fame and pop immortality with this song. OMC's distinctive sound and Fuemana's charismatic performance helped make "How Bizarre" a memorable and enduring hit.

The success of "How Bizarre" led to OMC's album receiving international acclaim and the band touring around the world. Despite this initial success, OMC's subsequent releases were not as commercially successful, and the group disbanded in the early 2000s.

Over the years, "How Bizarre" has remained a beloved and recognizable song, often associated with the 1990s music scene. It has been featured in various media, including films, commercials, and television shows, contributing to its enduring popularity.

In recent years, "How Bizarre" has also found new life on social media platforms such as TikTok, where it has become a sensation among younger audiences, introducing the song to a new generation of listeners.

Overall, "How Bizarre" by OMC is a catchy and iconic song that continues to captivate audiences with its unique blend of musical styles and memorable lyrics.

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Agenices

Agenices of the Discover Card TV Spot, 'Ironic' Song by OMC

Discover Card TV commercial - Ironic
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Discover Card TV commercial - Ironic
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

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