Discover Card is an American financial services company that provides credit cards, checking and savings accounts, and personal loans. The company was founded in 1985 by Sears, Roebuck, and Co., and i...
The Discover Card TV spot titled "Unwanted Calls" is an advertising piece that highlights how Discover Card values the privacy of its customers and is always working to protect them from unwanted solicitations. The ad features Twisted Sister's iconic song "We're Not Gonna Take It," which perfectly complements the commercial's message of customer empowerment.
The commercial starts with an animated character receiving an annoying spam phone call from a telemarketer trying to sell him products he does not need. The character responds to the telemarketer by calmly putting him on hold and then passes him through a series of other unwanted calls. In the meantime, the character accesses the Discover app and activates the Discover Call Center feature, which puts an end to the unwanted, unsolicited calls.
As the signature guitar riff from Twisted Sister's "We're Not Gonna Take It" plays in the background, a group of animated characters, led by the character from the opening scene, excitedly dance and celebrate their newfound freedom from unwanted calls. The ad ends with the Discover Card logo and the message "We treat you like you'd treat you."
The choice of using 'We're Not Gonna Take It" by Twisted Sister in the spot was an excellent fit for the ad and perfectly conveyed Discover Card's message of empowering customers to take control of their privacy. Another noteworthy aspect of the commercial is its clever use of animation and humor to bring the message across.
Overall, the Discover Card TV spot, "Unwanted Calls" is an engaging and fun commercial that highlights the card's commitment to providing customers with excellent privacy and protection services. Through its use of animation, humor, and the perfect song selection, the commercial is successful in urging viewers to choose a credit card brand, which cares about protecting its customers' privacy from unwanted calls.
Discover Card TV commercial - Unwanted Calls produced for Discover Card was first shown on television on October 10, 2022.
"We're Not Gonna Take It" is a popular song by the American rock band Twisted Sister ). It was released as a single in 1984 and is featured on their album "Stay Hungry." The song became one of the band's biggest hits and is considered an anthem of rebellion and defiance.
Lyrics and MeaningThe song's lyrics convey a strong message of standing up against authority and refusing to conform. It speaks to the frustrations many people feel when faced with oppressive systems or individuals. The chorus, with its memorable melody, repeats the defiant line "We're not gonna take it" several times ), making it a rallying cry for those seeking empowerment and change.
Popularity and Impact"We're Not Gonna Take It" was a commercial success for Twisted Sister ), peaking at number 21 on the Billboard Hot 100 chart in the United States. The song's popularity was further enhanced by its music video, which featured a comedic storyline and became a staple on MTV during the 1980s.
The song's enduring popularity and rebellious message have made it a cultural touchstone. It has been used in various forms of media, including films, television shows, and commercials. The song's catchy melody and empowering lyrics continue to resonate with audiences, making it a favorite at live performances and sporting events.
Dee Snider's RoleDee Snider, the lead vocalist of Twisted Sister, is credited with writing "We're Not Gonna Take It." His distinctive voice and energetic stage presence helped propel the song to success. Snider has stated that the song was inspired by his own experiences with authority figures and the desire to express a universal sentiment of defiance.
Controversies and AdaptationsOver the years, "We're Not Gonna Take It" has been embraced by various groups and causes seeking to convey their own messages of resistance ). However, Dee Snider has been vocal about his disapproval when the song is used without his permission or when its meaning is distorted to support causes he does not align with.
Despite the controversies, "We're Not Gonna Take It" remains an iconic rock anthem that continues to resonate with listeners of all ages ). Its powerful message of standing up against oppression and refusing to be silenced has made it a timeless classic in the rock music canon.
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