There's living a good life, and then there's living La Dolce Velveeta. This lifestyle is dedicated to living your best life every single day by basking in bliss, following your pleasure, and embracing your love of all things decadently cheesy.

Velveeta TV Spot, 'La Dolce Velveeta: Breeze' Song by Roger Webb - iSpot.tv.

Finally, Crowd depicts a woman who ignores passersby as she dines on pasta with Velveeta cheese from her fanny pack.

The name Velveeta was intended to connote a "velvety smooth" edible product. Smoothness and melting ability are promoted as properties that result from reincorporating the whey with the curd. The brand has been expanded into a line of products including cheesy bites, macaroni and cheese, and cheesy skillets.

Velveeta is a popular brand of processed cheese product with a soft, springy consistency, mild flavor, and distinctive orange color. One of its key characteristics is its ability to melt smoothly, without separating or clumping.

In the 1980s, Velveeta used the advertising jingle, "Colby, Swiss and Cheddar, blended all together" in its US television commercials to explain its taste and texture because real cheese was used in the product at that time.

Dolce means sweet, and vita means life, literally translated as sweet life. Like other popular titles and names, la dolce vita became a catchphrase to indicate a sweet life of pleasure.

The $5 million lawsuit makes the claim that the Kraft Heinz Foods Company falsely advertises its microwaveable mac and cheese meals. The single-serve cups of mac and cheese bear the packaging label that it's "ready in 3.5 minutes" and that's what the woman behind the lawsuit says is incorrect.

The class-action complaint was filed in November in the Southern District of Florida Miami Division on behalf of Amanda Ramirez, of Hialeah, and said the box's claims of "ready in 3-and-a-half minutes" doesn't accurately portray how long it takes to prepare the meal.

"We as a culture have tended to gravitate toward foods that were - and are - predictable, unchanging and relatively bland," Werlin explains. "Processed cheese fit the bill, and it is also easy to use." Advertising campaigns from the 1950s touted Velveeta's mild flavor, ease of use and nutritional value.

In 2020, Velveeta sales surged by nearly 24%. To take advantage of that movement, the brand developed a new identity. In Rice's words, “Velveeta exists to make outrageous pleasure a way of life.” The brand updated its logo and launched a new ad campaign, La Dolce Velveeta, to support the change.

The name Velveeta was intended to connote a "velvety smooth" edible product. Smoothness and melting ability are promoted as properties that result from reincorporating the whey with the curd. The brand has been expanded into a line of products including cheesy bites, macaroni and cheese, and cheesy skillets.