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Advertisers of the Citi Simplicity TV Spot, 'Rough Day'

Citi Simplicity TV commercial - Rough Day
Citi (Credit Card)

Citi, also known as Citigroup, is a globally recognized financial institution that offers a wide range of services, including credit cards. As one of the largest banking organizations in the world, Ci...

What the Citi Simplicity TV commercial - Rough Day is about.

Citi Simplicity TV commercial - Rough Day

In the fast-paced world we live in, it's not uncommon to have rough days. Whether it's dealing with unexpected expenses, juggling multiple responsibilities, or simply feeling overwhelmed, we all go through those moments. But imagine a world where even on your roughest days, you have something that brings a little simplicity into your life - that's the idea behind the Citi Simplicity TV Spot, 'Rough Day.'

The TV spot starts with a frazzled protagonist, Kate, portrayed by a talented actress who effectively captures the daily stress and chaos many of us experience. In this high-energy commercial, we see Kate navigating through a sea of obstacles, both big and small, from a spilled coffee on her way to work to getting caught in the pouring rain without an umbrella.

As the chaos intensifies, the mood suddenly shifts, and the vibrant colors of the commercial transition to a calm blue hue. The camera shows Kate pulling out her Citi Simplicity card, and instantly, she is presented with a series of scenes showcasing the ease and convenience of using the card. The commercial cleverly highlights how Citi Simplicity can provide a sense of relief amidst the chaos of everyday life.

One scene shows Kate conveniently using her Citi Simplicity card to pay for her lunch, followed by another where she effortlessly swipes her card to unlock a rental bike, highlighting the versatility of the card. The visual narrative emphasizes the benefits of the card, such as no late fees, no penalty rate, and no annual fee - all designed to simplify the financial aspects of life and make it easier for people to focus on what really matters.

While the commercial remains light-hearted and entertaining, it effectively communicates that Citi Simplicity is more than just a credit card; it's a tool that reduces the stress and complication of managing finances. It aims to give customers the peace of mind that comes with knowing there's one less thing to worry about amidst the unpredictability of life.

The 'Rough Day' TV spot reminds viewers that even when life throws us curveballs, there is always a way to simplify the chaos. By showcasing real-life scenarios and relatability, the commercial resonates with audiences, making them consider Citi Simplicity as a viable option for their financial needs.

In the end, 'Rough Day' conveys the message that with Citi Simplicity, no matter how rough life gets, you can find solace in knowing that simplicity is just a swipe away.

Citi Simplicity TV commercial - Rough Day produced for Citi (Credit Card) was first shown on television on May 12, 2013.

Frequently Asked Questions about citi simplicity tv spot, 'rough day'

The Citi Simplicity Card is a very good 0% APR credit card. Citi Simplicity is worthwhile because it has a $0 annual fee and offers introductory rates of 0% for 21 months on balance transfers and 0% for 12 months on new purchases. But Simplicity isn't for everyone. You need good credit to qualify.

(2021) Stars in Citi Custom Cash Card commercial, "It pays to be Dan".

The Citi Simplicity® Card may be a good option for people looking for a balance transfer card with a long introductory 0% APR offer. With nearly two years to pay off your balance transfer, this card can help you whittle down existing credit card debt without accumulating more interest.

The Citi Simplicity Card credit limit is $500 at a minimum, according to the card's terms and conditions. The maximum credit line could be as high as $5,000, according to anecdotes from cardholders, and the amount an approved applicant gets assigned depends on their credit history, income, and debts.

The bottom line. The Citi Simplicity can help you pay down an existing debt balance or a large purchase over time, but it doesn't offer much long-term value. Note, however, that you'll need a good to excellent credit score (typically between 670 and 850) to qualify.

Cons

  • Lacks long-term value since it doesn't include a rewards program or welcome offer.
  • The intro APR for purchases doesn't last as long as it does for balance transfers.
  • There's a 3 percent foreign transaction fee on purchases made outside of the U.S.

Citi Custom Cash Card TV Spot, 'More Automatic' Featuring Rashida Jones.

Citi Custom Cash Card TV Spot, 'Massage Chair' Featuring Rashida Jones.

A great option for those with little or no credit history and can help you build your credit. The Citi® Secured Mastercard® is a no annual fee credit card that helps you build your credit when used responsibly.

Customers not in a Relationship Tier can avoid Monthly Service Fees in their Citi Checking account by making Enhanced Direct Deposits of $250 or more each month; in their Citi Savings account by having $500+ or more in Average Monthly Balance or owning both a Citi Checking and Savings account; and during the month they ...

47 years (February 25, 1976)Rashida Jones / Age

Rashida Jones was born in Los Angeles, California, the younger daughter of media mogul, producer, and musician Quincy Jones and actress Peggy Lipton. She has an older sister, Her father is African-American and her mother is Ashkenazi Jewish (a descendant of emigrants from Russia and Latvia).

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Actors who starred in Citi Simplicity TV Spot, 'Rough Day'

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Agenices

Agenices of the Citi Simplicity TV Spot, 'Rough Day'

Citi Simplicity TV commercial - Rough Day
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Products

Products Advertised

Citi (Credit Card) Simplicity
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