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VISA Signature's 'Strength Training' television spot starring Patrick Willis is a captivating advertisement for the credit card company. The advertisement begins with a shot of Willis, dressed in athletic gear, lifting weights in a dimly-lit gym. The camera moves in to reveal that he is bench pressing an enormous barbell loaded with a tremendous amount of weight.
As he achieves each repetition, grunting and sweating with effort, Willis lets out a triumphant yell. In the next shot, we see him emerging from the gym and walking through the streets of a bustling city. He is clearly exhausted, but a determined look on his face keeps him moving forward.
Suddenly, he is distracted by a ray of sunlight shining through the skyscrapers. He turns toward it and the camera zooms in to reveal his VISA Signature card gleaming in the light. Willis reaches into his pocket, takes out the card, and throws it into the air.
The camera follows the card as it descends through the cityscape, highlighting different city landmarks along the way. Finally, the card lands in the hand of a VISA Signature employee, who smiles as she takes it.
The ad concludes with the tagline "VISA Signature. Everywhere you want to be." This powerful image of Willis tossing the card into the air and watching it travel across the city perfectly captures the spirit of the brand. It reminds viewers that VISA Signature is more than just a credit card; it's a symbol of power and prestige that can take you anywhere you want to go.
VISA Signature TV commercial - Strength Training produced for VISA was first shown on television on April 21, 2013.
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