Citi, also known as Citigroup, is a globally recognized financial institution that offers a wide range of services, including credit cards. As one of the largest banking organizations in the world, Ci...
Title: Citi Double Cash Card TV Spot, 'Football'
Introduction:The Citi Double Cash Card TV spot, 'Football,' transports viewers into the thrilling world of American football, capturing the energy and excitement of the game. This visually stunning commercial showcases the benefits of the Citi Double Cash Card in a way that resonates with football enthusiasts and highlights the unique rewards offered by this credit card.
Scene 1: Stadium Ambience:The commercial begins with a wide aerial shot of a packed football stadium. The roar of the crowd fills the air, setting the stage for an exhilarating game. The vibrant colors of the team jerseys and the meticulously maintained field add to the visual spectacle.
Scene 2: Close-up on the Quarterback:The camera zooms in on the quarterback, with sweat dripping down his forehead, showcasing the intensity of the moment. He takes a deep breath, rallying his team before the next play.
Scene 3: Touchdown Celebration:The commercial cuts to a close-up of fans celebrating wildly after their team scores a touchdown. The eruption of joy is infectious, capturing the essence of the game's emotional highs.
Scene 4: Contactless Payment:As the excitement on the field unfolds, the focus shifts to a fan sitting in the stands. Instead of fumbling for cash or a traditional credit card, the fan effortlessly taps the Citi Double Cash Card on a payment terminal. The seamless, contactless payment experience demonstrates the convenience and speed of using the card.
Scene 5: Double Cashback Rewards:With a dazzling animation, the screen splits to reveal two football fields. Each field represents the two cashback rewards offered by the Citi Double Cash Card. The dynamic visuals symbolize the dual benefits of earning cashback on purchases and again when those purchases are paid off, allowing viewers to visualize the potential rewards.
Scene 6: Stadium Flooded with Real Cash:The visual transitions into an awe-inspiring scene where the football stadium transforms into a sea of cash raining down on the cheering crowd. This extravagant display symbolizes the significant cash rewards that customers can accumulate with the Citi Double Cash Card.
Scene 7: Key Messaging:The screen narrows in focus to showcase the Citi Double Cash Card logo alongside a text overlay highlighting the key message: "Earn cashback twice on every purchase, with no caps or categories."
Scene 8: Call to Action:The commercial concludes with a call to action, displaying the Citi logo and encouraging viewers to apply for the Citi Double Cash Card, ensuring they
Citi Double Cash Card TV commercial - Football produced for Citi (Credit Card) was first shown on television on October 26, 2014.
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