Icy Hot is a well-known brand that specializes in pain relief products. It is a line of liniments and topical creams that provide temporary relief from muscle and joint pain. The company behind Icy Ho...
The Icy Hot TV spot "Student-Athletes" features a group of high school students who are also dedicated athletes. The commercial opens with one of the athletes, a football player, grabbing his sore shoulder and wincing in pain. As he limps down the hallway towards the locker room, he passes several other student-athletes, including a basketball player and a track runner, all of whom seem to be in similar discomfort.
The scene then shifts to the school's athletic trainer, who is seen applying Icy Hot to the shoulders and legs of each athlete. As the trainer rubs the cream into their sore muscles, the students begin to wince and squirm before breaking into smiles of relief.
The narrator then enters the scene, explaining that student-athletes put their bodies through a lot of wear and tear, and that Icy Hot is a trusted solution for pain relief. The commercial ends with a shot of the athletes on the field, looking strong and confident as they run, jump, and tackle their opponents.
Overall, the "Student-Athletes" Icy Hot TV spot is a relatable and engaging commercial that speaks to the experience of high school athletes who push their bodies to the limit on a daily basis. The use of real athletes and an experienced trainer gives the commercial an authentic feel, while the focus on Icy Hot as a trusted pain relief solution provides a clear call-to-action for viewers who may be experiencing similar discomfort.
Icy Hot TV commercial - Student-Athletes produced for Icy Hot was first shown on television on September 16, 2020.
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Karlen Williams Graybill Advertising is a full-service advertising agency located in Chicago, Illinois. Founded in 1987, KWG is one of the largest independent agencies in the Midwest, with a team of o...