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Advertisers of the Icy Hot TV Spot, 'Student-Athletes'

Icy Hot TV commercial - Student-Athletes
Icy Hot

Icy Hot is a well-known brand that specializes in pain relief products. It is a line of liniments and topical creams that provide temporary relief from muscle and joint pain. The company behind Icy Ho...

What the Icy Hot TV commercial - Student-Athletes is about.

Icy Hot TV commercial - Student-Athletes

The Icy Hot TV spot "Student-Athletes" features a group of high school students who are also dedicated athletes. The commercial opens with one of the athletes, a football player, grabbing his sore shoulder and wincing in pain. As he limps down the hallway towards the locker room, he passes several other student-athletes, including a basketball player and a track runner, all of whom seem to be in similar discomfort.

The scene then shifts to the school's athletic trainer, who is seen applying Icy Hot to the shoulders and legs of each athlete. As the trainer rubs the cream into their sore muscles, the students begin to wince and squirm before breaking into smiles of relief.

The narrator then enters the scene, explaining that student-athletes put their bodies through a lot of wear and tear, and that Icy Hot is a trusted solution for pain relief. The commercial ends with a shot of the athletes on the field, looking strong and confident as they run, jump, and tackle their opponents.

Overall, the "Student-Athletes" Icy Hot TV spot is a relatable and engaging commercial that speaks to the experience of high school athletes who push their bodies to the limit on a daily basis. The use of real athletes and an experienced trainer gives the commercial an authentic feel, while the focus on Icy Hot as a trusted pain relief solution provides a clear call-to-action for viewers who may be experiencing similar discomfort.

Icy Hot TV commercial - Student-Athletes produced for Icy Hot was first shown on television on September 16, 2020.

Frequently Asked Questions about icy hot tv spot, 'student-athletes'

NFL star Darren Waller, and tennis champion Sloane Stephens join Shaq and soccer star, Rose Lavelle in the hottest, iciest, and most badass pain relief demo in the history of pain relief demos.

This product is used to treat minor aches and pains of the muscles/joints (such as arthritis, backache, sprains). Menthol and methyl salicylate are known as counterirritants. They work by causing the skin to feel cool and then warm.

IcyHot is a line of liniments produced and marketed by Chattem, now a subsidiary of Sanofi.

After applying a layer of Icy Hot to his aching muscles, Shaquille O'Neal suddenly finds himself dribbling not in a basketball court, but an icy tundra -- a landscape that soon transforms into volcanic rock as the NBA legend "rises from the pain" to make a winning dunk.

For decades, consumers have turned to Icy Hot to relieve their aches and pains. And, in 2022, the brand took it to the next level by introducing Icy Hot PRO: a product strong enough to provide pain relief to more physically active consumers and even professional athletes.

Icy Hot: Rise From Pain – Terri & Sandy.

Aspercreme, Icy Hot, and Bengay may all be used to treat minor joint pain, backaches, muscle soreness, strains, sprains, bruises, and nerve pain (in the case of their lidocaine products). In contrast, Voltaren is used to specifically treat joint pain on the hands, wrists, elbows, knees, ankles, and feet.

Icy Hot Kids comes in a smaller-sized package that is perfect for kids ages two years old and older.

Icy Hot is for external use only. The ingredients cause a cool sensation followed by warmth. So first it's "icy," then it's "hot."

The makers of Icy Hot are now a Certified B Corp This certification recognizes the actions our company is taking to increase our positive impact on people and the planet.

Shaq can be seen in commercials for brands such as The General, Gold Bond, Icy Hot, and more. These are not the only brands/companies that Shaq owns a share in, he recently said in an Earn Your Leisure interview that his real business is owning 50 brands.

Jordan stars as a bus driver who shuttles children through a fictional neighborhood inhabited by former and current NBA players including Kevin Durant, LeBron James, Kawhi Leonard, Magic Johnson, Larry Bird, Bill Russell, Julius Erving, Oscar Robertson, Isaiah Thomas, Zion Williamson, and Dwyane Wade.

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Actors

Actors who starred in Icy Hot TV Spot, 'Student-Athletes'

Shaquille O'Neal photo
Agenices

Agenices of the Icy Hot TV Spot, 'Student-Athletes'

Icy Hot TV commercial - Student-Athletes
Karlen Williams Graybill Advertising

Karlen Williams Graybill Advertising is a full-service advertising agency located in Chicago, Illinois. Founded in 1987, KWG is one of the largest independent agencies in the Midwest, with a team of o...

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