What the Holiday Inn Express TV commercial - Winning Move is about.

In the Holiday Inn Express TV spot titled "Winning Move," comedian Rob Riggle takes center stage to showcase the hotel chain's latest promotion.

The TV spot opens with Riggle in his hotel room, wearing a chess crown. He's competing against a young girl across the table, while his wife and daughter watch from the sidelines. The girl makes a winning move, and Riggle is left shocked and defeated.

But Riggle has something up his sleeve - he pulls out a Holiday Inn Express loyalty card, which entitles him to a free night stay. His wife immediately approves of his clever move, and the family celebrates by heading to the pool for a swim.

The message of the TV spot is clear: Holiday Inn Express is rewarding loyal guests with a free night stay, a valuable option for frequent travelers looking to make the most of their hotel stays.

Rob Riggle's comedic timing and delivery make the TV spot engaging and memorable for viewers. He brings a humorous touch to the otherwise straightforward message of the promotion, making it clear that Holiday Inn Express values and rewards its loyal guests.

The "Winning Move" TV spot is an excellent example of how a hotel brand can leverage an endorsement by a well-known celebrity while also promoting a valuable loyalty program for guests. By combining clever humor with an attractive promotion, Holiday Inn Express successfully stands out in the crowded hotel industry.

Holiday Inn Express TV commercial - Winning Move produced for Holiday Inn Express was first shown on television on April 30, 2017.