Kmart, once a thriving and iconic American retail company, has a history reaching back nearly a century. Founded in 1899 by Sebastian Spering Kresge, Kmart started as a small five-and-dime store in De...
Kmart TV Spot, 'Butler in a Box'
Kmart is a retail chain that offers a wide variety of goods, ranging from clothing and home decor to electronics and appliances. One of its promotional campaigns was the "Butler in a Box" TV spot. The ad features a man who is struggling to find time to clean and organize his home. He enters a Kmart store and discovers a storage solution that can help him tidy up his space. The storage system is called the "Butler in a Box," which is a modular shelving unit with multiple compartments for storing different items.
The commercial highlights the versatility of the "Butler in a Box" by showcasing its ability to store everything from clothing and shoes to kitchen accessories and cleaning supplies. The ad also emphasizes the convenience of the system by showing how easy it is to assemble and install. The "Butler in a Box" is shown to be an affordable and stylish solution for anyone looking to organize their home.
Overall, the Kmart TV spot, 'Butler in a Box,' was a clever marketing campaign that showcased the store's commitment to providing customers with quality and affordable storage solutions.
Kmart TV commercial - Butler in a Box produced for Kmart was first shown on television on June 5, 2013.
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