About AudiAudi AG is a German luxury automotive manufacturer headquartered in Ingolstadt, Germany. The company designs, engineers, manufactures, and distributes luxury vehicles worldwide. Audi is a me...
Title: Audi Super Bowl 2014 TV Spot: 'Doberhuahua' Featuring Sarah McLachlan
Introduction:The Audi Super Bowl 2014 TV Spot titled 'Doberhuahua' showcased the comedy prowess of Sarah McLachlan, the Canadian singer-songwriter known for her emotional ballads. Featuring a blend of humor and music, the commercial took viewers on a hilarious journey that left a lasting impression.
Synopsis:The commercial opens with a couple sitting in their living room, discussing the perfect dog to adopt. The conversation spirals into an imaginative frenzy when the woman suggests combining a Doberman Pinscher and a Chihuahua to create the "Doberhuahua." As the couple daydreams about their creation, chaos ensues.
The scene transitions to a world overrun by Doberhuahuas, a quirky hybrid dog breed with exaggerated features. These peculiar creatures, with oversized heads and disproportionate bodies, wreak havoc in various situations. They interrupt a yoga class, chase people through the streets, and demolish a city park, creating a humorous spectacle for viewers.
Amidst the chaos, Sarah McLachlan appears, strumming her guitar and singing an amusing jingle about the mishmash breed: "In the arms of an angel, fly away from here. From this dark, cold hotel room and the endlessness that you fear."
As the commercial progresses, the Doberhuahuas multiply, becoming a symbol of the consequences of not choosing the right breed. The chaos escalates until the couple snaps back to reality, realizing the importance of compromise when choosing a furry companion.
The spot ends with the couple driving in an Audi, symbolizing the perfect blend of power and sophistication, while emphasizing the importance of making smart choices in life.
Impact and Reception:Upon its release, the Audi Super Bowl 2014 TV Spot 'Doberhuahua' generated considerable buzz and divided opinions. The combination of Sarah McLachlan's somber tune and the comedic chaos of the Doberhuahuas created a memorable and unexpected contrast. While some viewers found the commercial hilarious and entertaining, others considered it bizarre and confused by the unexpected crossover.
Nonetheless, the commercial successfully reinforced Audi's brand image of crafting high-quality, innovative vehicles that stand apart from the mundane. The commercial's underlying message about making wise choices resonated with the audience and sparked conversations about compromise and decision-making.
Conclusion:The Audi Super Bowl 2014 TV Spot 'Doberhuahua' featuring Sarah McLachlan was a bold and unconventional advertisement that showcased Audi's commitment to creativity and originality. By combining humor, music, and a thought-provoking storyline, the commercial successfully commanded attention during one of the most coveted advertising moments of the year. Love it or hate it, 'Doberhuahua' left a lasting memory in the minds of viewers and solidified Audi's position as a brand willing to take risks and push boundaries.
Audi Super Bowl 2014 TV commercial - Doberhuahua produced for Audi was first shown on television on February 1, 2014.
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