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Audi Super Bowl 2014 TV commercial - Doberhuahua
Audi

About AudiAudi AG is a German luxury automotive manufacturer headquartered in Ingolstadt, Germany. The company designs, engineers, manufactures, and distributes luxury vehicles worldwide. Audi is a me...

What the Audi Super Bowl 2014 TV commercial - Doberhuahua is about.

Audi Super Bowl 2014 TV commercial - Doberhuahua

Title: Audi Super Bowl 2014 TV Spot: 'Doberhuahua' Featuring Sarah McLachlan

Introduction:The Audi Super Bowl 2014 TV Spot titled 'Doberhuahua' showcased the comedy prowess of Sarah McLachlan, the Canadian singer-songwriter known for her emotional ballads. Featuring a blend of humor and music, the commercial took viewers on a hilarious journey that left a lasting impression.

Synopsis:The commercial opens with a couple sitting in their living room, discussing the perfect dog to adopt. The conversation spirals into an imaginative frenzy when the woman suggests combining a Doberman Pinscher and a Chihuahua to create the "Doberhuahua." As the couple daydreams about their creation, chaos ensues.

The scene transitions to a world overrun by Doberhuahuas, a quirky hybrid dog breed with exaggerated features. These peculiar creatures, with oversized heads and disproportionate bodies, wreak havoc in various situations. They interrupt a yoga class, chase people through the streets, and demolish a city park, creating a humorous spectacle for viewers.

Amidst the chaos, Sarah McLachlan appears, strumming her guitar and singing an amusing jingle about the mishmash breed: "In the arms of an angel, fly away from here. From this dark, cold hotel room and the endlessness that you fear."

As the commercial progresses, the Doberhuahuas multiply, becoming a symbol of the consequences of not choosing the right breed. The chaos escalates until the couple snaps back to reality, realizing the importance of compromise when choosing a furry companion.

The spot ends with the couple driving in an Audi, symbolizing the perfect blend of power and sophistication, while emphasizing the importance of making smart choices in life.

Impact and Reception:Upon its release, the Audi Super Bowl 2014 TV Spot 'Doberhuahua' generated considerable buzz and divided opinions. The combination of Sarah McLachlan's somber tune and the comedic chaos of the Doberhuahuas created a memorable and unexpected contrast. While some viewers found the commercial hilarious and entertaining, others considered it bizarre and confused by the unexpected crossover.

Nonetheless, the commercial successfully reinforced Audi's brand image of crafting high-quality, innovative vehicles that stand apart from the mundane. The commercial's underlying message about making wise choices resonated with the audience and sparked conversations about compromise and decision-making.

Conclusion:The Audi Super Bowl 2014 TV Spot 'Doberhuahua' featuring Sarah McLachlan was a bold and unconventional advertisement that showcased Audi's commitment to creativity and originality. By combining humor, music, and a thought-provoking storyline, the commercial successfully commanded attention during one of the most coveted advertising moments of the year. Love it or hate it, 'Doberhuahua' left a lasting memory in the minds of viewers and solidified Audi's position as a brand willing to take risks and push boundaries.

Audi Super Bowl 2014 TV commercial - Doberhuahua produced for Audi was first shown on television on February 1, 2014.

Frequently Asked Questions about audi super bowl 2014 tv spot, 'doberhuahua' featuring sarah mclachlan

Singer Sarah McLachlan finds home in Busch Light ad during Super Bowl commercial. Three things are required for a great Super Bowl commercial: food, Busch Light and singer Sarah McLachlan. One of Iowa's favorite beer brands teamed up with the '90s singer for a spoofy ad about finding shelter in the great outdoors.

A Doritos commercial featuring two men attacked in a gym for stealing someone else's Doritos was seen by an estimated 116.2 million viewers last Super Bowl Sunday, making it the most watched television commercial of all time, according to The Nielsen Company.

Say has spent 100. Million dollars in total so far but that's just a fraction of the billion dollars they plan to spend. In three years so it's not the last we've seen of it.

Commercials have always been a large part of the Super Bowl. During Super Bowl 1 in 1967, a 30-second spot cost you a measly $37,500 ($313,000 in 2022). Now, a 30-second spot will cost you $5.5 million dollars.

Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL).

This year's Super Bowl included two commercials selling a loving, human Jesus Christ with the tagline “He Gets Us. All of Us.” They are part of a huge advertising campaign featuring billboards, TV ads, and YouTube Videos. All portray Jesus as someone who understands our struggles because he has experienced them too.

The ads all stem from the central idea that "He Gets Us." They discuss how "He" (Jesus Christ) was a refugee, had disdain for hypocrisy, and was also unfairly judged like other marginalized members of modern society.

The Super Bowl gives advertisers the 'instant awareness' they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they're excited for the ads. That excitement creates a buzz for advertisers looking to grab attention.

Advertisers think it's worth it. Audience data proves that people watch the Super Bowl - it is the biggest American event in television every year. The companies who buy the time testify that Super Bowl ads produce revenue and sales.

The results show that Super Bowl ads increased overall product demand by 6.4% and among women drove a 21% increase in demand growth.

An advertising message is an idea an advertiser wants to communicate to their target audience. Its goal is to convince people to perform a certain action, such as registering, purchasing something, or making a reservation.

The campaign's stated goal is to "reintroduce" the "Jesus of the Bible" to younger demographics and religious skeptics via allusions between its teachings and present-day social movements, with an emphasis on values such as inclusion, compassion, and "radical forgiveness".

Videos

Watch Audi Super Bowl 2014 TV Commercial, 'Doberhuahua'

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Actors

Actors who starred in Audi Super Bowl 2014 TV Spot, 'Doberhuahua' Featuring Sarah McLachlan

Ashley Hoffman photo
Ivan Allen photo
Katie Savoy photo
Kevin Garbee photo
Laird Macintosh photo
Monique Edwards photo
Sky Elobar photo
Agenices

Agenices of the Audi Super Bowl 2014 TV Spot, 'Doberhuahua' Featuring Sarah McLachlan

Audi Super Bowl 2014 TV commercial - Doberhuahua
AKQA

AKQA is a design and innovation company that was founded in London , England in the year 1995. Since its establishment, it has grown to become a global company with 29 international studios employing...

Audi Super Bowl 2014 TV commercial - Doberhuahua
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

Audi Super Bowl 2014 TV commercial - Doberhuahua
PHD USA

PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...

Products

Products Advertised

2015 Audi A3
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