State Farm is an established insurance and financial services company that has been providing its customers with peace of mind for over 90 years. Founded in 1922 by George Jacob "G.J." Mecherle, the c...
State Farm's "Talking Mime" TV spot is a 30-second commercial that features a mime artist who unexpectedly finds his voice, surprising everyone around him. The advertisement starts with the mime being mocked by a passerby in the park, who jokes that the mime should "get a real job" because he is not talking.
Suddenly, the mime surprises the passerby by speaking out, explaining that he has State Farm insurance that provides him with the support he needs. The mime proceeds to explain how State Farm's personalized insurance policies meet his unique needs, including coverage for his pantomime performances and belongings.
The commercial ends with the mime artist performing a small skit, using his newly found voice to entertain the onlookers. The voiceover then encourages viewers to talk to their local State Farm agent to get a quote.
The use of a mime artist in the commercial is an interesting approach for an insurance company to take, and it helps the advertisement to stand out. The unexpected twist of a mime speaking out helps drive home the message that State Farm provides personalized insurance policies that can cater to everyone, even those with unconventional lifestyles or careers.
Overall, the "Talking Mime" TV spot is engaging, entertaining, and effective in promoting State Farm's services.
State Farm TV commercial - Talking Mime produced for State Farm was first shown on television on April 14, 2013.
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