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Progressive TV commercial - Thats It
Progressive

Progressive is an insurance company that offers a wide range of insurance services to individuals and businesses. Founded in 1937, Progressive has grown to become one of the largest and most recogniza...

What the Progressive TV commercial - Thats It is about.

Progressive TV commercial - Thats It

Title: Progressive TV Spot: "That's It" - Song by Onyx

Introduction:In the world of advertising, a catchy jingle or a memorable song can make all the difference in capturing the attention of viewers. Progressive Insurance is no stranger to this concept, and their TV spot titled "That's It" featuring the song by Onyx has become a fan favorite. This commercial combines the amusing antics of the Progressive spokesperson, Flo, with the energetic beats of a classic hip-hop track. Let's delve into the details and explore the key elements that make this TV spot so iconic.

The Concept:The concept behind the Progressive TV spot, "That's It," is to promote the company's insurance offerings in a lighthearted and memorable way. The ad starts with Flo, the quirky and always optimistic Progressive spokesperson, engaging in a playful conversation with customers in a colorful, animated setting. As she discusses their insurance needs, various household items, cars, and even a pet become animated alongside Flo, adding to the whimsical atmosphere.

The Song by Onyx:What truly sets the "That's It" TV spot apart is the infectious hip-hop track that accompanies the visuals. The song chosen for this commercial is the iconic "Slam" by Onyx. Released in 1993 as a lead single from their album "Bacdafucup," "Slam" became an instant success and a defining track in the golden era of hip-hop. Its energetic beats, aggressive delivery, and catchy chorus add an undeniable groove to the Progressive commercial.

The Impact:The combination of the vibrant visuals, Flo's charismatic persona, and the driving rhythm of "Slam" creates a commercial that resonates with viewers. The "That's It" TV spot effectively communicates Progressive Insurance's message while leaving a lasting impression. The ad's successful blend of humor, nostalgia, and modern appeal captures the attention of audiences across generations.

Progressive's Brand Image:Progressive Insurance has adopted a strategic approach to advertising that revolves around memorable characters like Flo. The company's lighthearted and humorous tone has become synonymous with its brand, anchoring the company in the minds of consumers. By incorporating popular culture elements like the song "Slam" by Onyx, Progressive reinforces its understanding of its target audience and its ability to stay relevant in an ever-evolving market.

Conclusion:The Progressive TV spot, "That's It" featuring the song by Onyx, showcases the dynamic and playful nature of the insurance company's marketing strategy. By

Progressive TV commercial - Thats It produced for Progressive was first shown on television on February 26, 2023.

Song from commercial Progressive TV Spot, 'That's It' Song by Onyx

This commercial plays a song by Onyx called Slam.

Frequently Asked Questions about progressive tv spot, 'that's it' song by onyx

Progressive TV Spot, 'That's It' Song by Onyx.

Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008. Stony Point, New York, U.S.

Jim Cashman is an American actor and writer, known for his role as "Jamie" in television and radio commercials for the Progressive Corporation beginning in 2014.

Flo is a fictional saleswoman character appearing in more than 100 advertisements for Progressive Insurance since 2008. Portrayed by actress and comedian Stephanie Courtney, the character has developed a fan base on social networks and has become an iconic advertising mascot.

Progressive (prog) rock is a subgenre of classical or symphonic rock music, which used to be called "progressive pop", and originated from psychedelic bands. Elements of jazz and classical music characterize progressive rock. This genre implies music that is made as art for listening, not for dancing.

Transitions Optical TV Spot, 'A Good Feeling: Xtractive' Song by Pigeon John.

For longtime residents of Stony Point, Courtney's hometown, something about Flo's personality may be familiar. "I went in for an audition eight years ago for a 'big box store employee,'" says Courtney, who now lives in Los Angeles.

Over dramatic piano music, the first spot of the campaign, “Everything,” poses and then answers the question, claiming an apron is “hard work,” “pride in what you do,” “not quitting until you've made something a little better,” and, finally, “for us, everything.” The serious spot is quite a departure from Progressive's ...

Jon Hamm They met on a blind date!

Natalie Palamides (born January 6, 1990) is an American actress, comedian and writer. Pittsburgh, Pennsylvania, U.S.

favoring or advocating progress, change, improvement, or reform, as opposed to wishing to maintain things as they are, especially in political matters: a progressive mayor.

Bill Glass Dr. Rick from the Progressive commercials is played by Bill Glass, an Arlington Heights native who performed in Chicago at Second City and ImprovOlympic.

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Agenices of the Progressive TV Spot, 'That's It' Song by Onyx

Progressive TV commercial - Thats It
Arnold

Arnold is a multinational corporation that specializes in a wide range of products such as consumer goods, electronics, and industrial equipment. It is headquartered in New York City and has operation...

Products

Products Advertised

Progressive Auto Insurance
Progressive Home Insurance
Progressive Renters Insurance
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