What the Lincoln Financial Group TV commercial - Laces is about.

The Lincoln Financial Group TV spot, 'Laces' is a heartwarming and inspiring commercial that encourages viewers to live their lives to the fullest. The ad features a young boy named Max who is an avid football player. However, he has only one leg, which places him at a significant disadvantage. Despite his disability, he attempts to play football with his friends and never gives up.

As the commercial progresses, Max begins to struggle with his prosthesis laces. His father, who is watching from the sidelines, sees his son's struggles and steps in to offer a helping hand. As Max fastens his laces, the voiceover chimes in with a powerful message, "Life isn't always about the game-winning touchdown, but sometimes it is."

The commercial then takes a poignant turn as Max's father is hugging him, and we hear the words "Tomorrow is a new day. You can't lose hope." The commercial ends with the iconic Lincoln Financial Group tagline, "You're in charge. Live the life you want."

The ad showcases Lincoln Financial Group's commitment to empowering people to live their lives to the fullest and achieve their goals. The heartwarming story of Max and his father's support reiterates the importance of resilience and never giving up, even in the face of adversity. The commercial is beautifully shot and accompanied by an emotional soundtrack that adds to its overall impact.

In conclusion, the Lincoln Financial Group TV spot, 'Laces' is a powerful ad that inspires and encourages viewers to live their lives to the fullest. The heartwarming story of Max and his father's support exemplifies the values of resilience and hope, which are crucial for achieving success in life. Overall, it is an inspiring and thought-provoking commercial that leaves a lasting impression on the viewers.

Lincoln Financial Group TV commercial - Laces produced for Lincoln Financial Group was first shown on television on April 15, 2018.