What the Quicken Loans HARP TV commercial - Refinance With HARP and Start Saving is about.

Title: Quicken Loans HARP TV Spot: Refinance With HARP and Start Saving!

Introduction:In today's fast-paced world, financial stability is of utmost importance. Whether it's purchasing a new home or refinancing an existing one, Quicken Loans has been a trusted name in the mortgage industry. In their HARP TV spot, titled "Refinance With HARP and Start Saving," Quicken Loans encourages homeowners to take advantage of the Home Affordable Refinance Program (HARP) to unlock potential savings and secure a better future. This captivating commercial aims to educate homeowners about the benefits of HARP and how it can positively impact their financial situation.

Body:1. Setting the Stage:The Quicken Loans HARP TV spot begins with a captivating scene that instantly grabs attention. The camera pans over a picturesque neighborhood, showcasing beautiful houses bustling with life. The voiceover commences, speaking directly to viewers about the opportunity that lies ahead.

2. The Importance of Refinancing:The commercial then transitions into a series of testimonials from satisfied homeowners who have capitalized on the benefits of HARP. These real-life stories showcase the profound impact that refinancing has had on their financial standing. Through heartfelt and authentic dialogue, the viewers gain a deeper understanding of the journey these homeowners have undertaken and the positive outcomes they experienced.

3. Empowering Homeowners:As the testimonials continue, Quicken Loans emphasizes its commitment to empowering homeowners. The passionate voiceover highlights the fact that for many Americans, their home is their biggest asset, and refinancing through HARP can unlock great potential. Quicken Loans promises a seamless and stress-free experience, with their expert team guiding homeowners every step of the way.

4. Financial Freedom:The HARP TV spot also focuses on the long-term benefits of refinancing. Through a visually compelling sequence, the commercial highlights how homeowners can significantly reduce their monthly mortgage payments, allowing them to allocate those savings towards other areas of their lives. A montage shows families enjoying quality time together, pursuing hobbies, and investing in personal growth, all made possible by the financial freedom enabled by HARP.

5. Expertise and Trustworthiness:Quicken Loans concludes the TV spot by emphasizing their expertise and trustworthiness in the mortgage industry. They encourage viewers to take action and seize the opportunity to refinance with HARP. The commercial assures homeowners that by choosing Quicken Loans, they are partnering with a company that prioritizes their financial well-being and has a proven track record of helping people achieve their financial goals.

Conclusion:The Quicken Loans HARP TV spot, "Refinance With HARP and Start Saving," delivers a compelling message to homeowners seeking financial stability. By highlighting the benefits of HARP in a visually engaging and emotionally resonant manner, the commercial effectively educates viewers about the potential savings and long-term financial freedom that can be achieved through refinancing. Quicken Loans' expertise and commitment to their customers shine through, making them a trusted choice for homeowners looking to secure a brighter, more prosperous future.

Quicken Loans HARP TV commercial - Refinance With HARP and Start Saving produced for Quicken Loans was first shown on television on February 13, 2018.