What kind of company is Eicoff?

Eicoff is an advertising agency based in Chicago, Illinois. The company was founded in 1958 by Alvin Eicoff, who is considered by many as the "father of direct response television advertising". Eicoff is known for its expertise in direct response TV advertising, which is a type of advertising that encourages consumers to take immediate action, like making a purchase or calling a phone number.

The agency has worked with many high-profile clients, including McDonald's, Coca-Cola, and Procter & Gamble. Eicoff has a team of over 200 employees, offering a range of services, including media planning and buying, creative development, and performance marketing.

In recent years, Eicoff has expanded its capabilities to digital media, mobile, and social media advertising. The company's approach to advertising is data-driven, using advanced analytics and targeting to help clients achieve their advertising goals.

Eicoff is also known for its company culture, which is described as collaborative, inclusive, and innovative. The company offers a range of benefits and perks to its employees, including health and wellness programs, flexible work schedules, and professional development opportunities.

Overall, Eicoff is a well-respected advertising agency with a long history of success in direct response TV advertising. Its expertise, innovative approach, and commitment to its employees make it a standout company in the advertising industry.

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