What the Tide TV commercial - Secret Recipe is about.

Title: Tide TV Spot - 'Secret Recipe'

Introduction:In the world of advertising, companies often strive to create captivating and memorable commercials that leave a lasting impression on the viewers. One such advertisement that has generated quite a buzz is the Tide TV Spot titled 'Secret Recipe.' This innovative and imaginative commercial takes an unexpected twist, showcasing the power of Tide detergent in a delightful and unconventional way. Prepare to dive into the world of 'Secret Recipe' and discover just how Tide manages to surprise and delight audiences with its unique approach.

Synopsis:The 'Secret Recipe' TV Spot by Tide begins in a cozy suburban kitchen, where a cheerful and impeccably dressed homemaking expert greets the camera. She introduces herself as Mrs. Hawthorne, the host of a popular cooking show. As the camera pans across the kitchen, showcasing gleaming countertops and sparkling cookware, Mrs. Hawthorne reveals that she has a secret recipe to share - a recipe for success when it comes to laundry.

With a mischievous twinkle in her eye, Mrs. Hawthorne unveils a mysterious bowl containing a variety of colorful liquids and powders. She explains that this magical concoction is the secret ingredient that will revolutionize the way people do laundry. As she begins explaining the recipe, the atmosphere in the kitchen becomes lively and energetic, full of anticipation for what's about to unfold.

With each ingredient Mrs. Hawthorne adds to the bowl, the room transforms in a spectacular display of vivid colors and lively music. The once clean and tidy kitchen becomes a vibrant, whimsical space, reminiscent of a carnival. Dancers and acrobats appear out of nowhere, gracefully moving to the rhythm of the music, as if the kitchen itself has come alive.

But what is this secret recipe? Mrs. Hawthorne reveals that the main ingredient that brings the magic to life is none other than Tide detergent. As the audience watches in awe, she pours a generous amount of Tide into the bowl, causing the entire kitchen to burst into a spectacular symphony of bubbles. The bubbles dance in the air, creating a mesmerizing display that leaves viewers enthralled.

Mrs. Hawthorne explains that with Tide's powerful cleaning formula, even the toughest stains don't stand a chance. The spot cuts to scenes of clothing items being washed in machines filled with Tide detergent, showcasing how effortlessly the detergent tackles dirt and grime. The clothes emerge fresh, bright, and stain-free, as if they've been given a magical makeover.

As the TV spot reaches its climax, Mrs. Hawthorne assures the viewers that they too can experience the wonders of this secret recipe by simply using Tide detergent in their own laundry routine. She concludes with a contagious smile and a tagline that perfectly captures the essence of the commercial: "Tide - the secret recipe for a laundry masterpiece."

Conclusion:The Tide TV Spot 'Secret Recipe' is a whimsical and enchanting commercial that ingeniously combines the worlds of cooking and laundry to captivate viewers' attention. With its lively choreography, vibrant aesthetics, and clever storytelling, the ad showcases Tide detergent as the ultimate secret ingredient for achieving laundry perfection. By infusing excitement and magic into an everyday household chore, Tide successfully entices its audience to reimagine the mundane task of doing laundry and encourages them to incorporate the transformative power of Tide into their lives.

Tide TV commercial - Secret Recipe produced for Tide was first shown on television on October 12, 2016.