Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

10 best Geico commercials for a good laugh

• Unspeakable Family (2015)
• Crushed Pottery (2018)
• Scheduling Standoff (2022)
• The Gecko Takes a Stroll (2021)
• Rebel Rene (2022)
• Life in a Victorian Home (2022)
• Open Floor Plan Problem (2022)
• The Gecko Makes a Connection (2021)

Why are GEICO ads so successful? GEICO advertising campaigns are known for using surreal humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."

Berkshire Hathaway posted its highest-ever operating profit last weekend, after strong performances from several of its companies, including car insurer Geico. Owned by Warren Buffett's massive holding company, Geico sustained high margins in its latest earnings report, posting a $514 million pre-tax profit.

Government Employees Insurance Company What does GEICO stand for? Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. People don't want to work hard to figure out what you're trying to tell them. So, ensure that you clearly communicate your message and that it doesn't lead to confusion.

It has outstanding management. It has a low-cost method of distribution, which is very difficult [to compete with]; everybody wants to have that, but very few come close. GEICO management is focused on bringing costs down further and widening that competitive moat.

Etymology. The Neo-Latin gekko and English 'gecko' stem from Indonesian-Malaysian gēkoq, it is a Malay word borrowed from Javanese, from tokek, which imitates the sounds that some species like Tokay gecko make.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

Geckos are unusual lizards. Instead of having eyelids like other lizards, their eyes are covered with transparent scales. While most lizards are silent, geckos make chirping or barking sounds to communicate. Geckos also lay eggs with hard shells, unlike the leathery eggs of other lizards.