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Advertisers of the Quicken Loans 30-Year Fixed-Rate Mortgage TV Spot, 'Lock Your Rate'

Quicken Loans 30-Year Fixed-Rate Mortgage TV commercial - Lock Your Rate
Quicken Loans

Quicken Loans, now known as Rocket Mortgage, is a well-known American mortgage lender. The company was founded in 1985 by Dan Gilbert and is headquartered in Detroit, Michigan. Quicken Loans has becom...

What the Quicken Loans 30-Year Fixed-Rate Mortgage TV commercial - Lock Your Rate is about.

Quicken Loans 30-Year Fixed-Rate Mortgage TV commercial - Lock Your Rate

Quicken Loans is an American mortgage lending company that offers a wide range of mortgage products, including the popular 30-year fixed-rate mortgage. In their recent TV spot, called "Lock Your Rate," Quicken Loans emphasizes the certainty and stability of their product.

The ad begins with a young couple sitting at their kitchen table, surrounded by paperwork, trying to figure out what they can afford. They are obviously worried about how they are going to be able to pay their mortgage. Suddenly, their phone rings, and a representative from Quicken Loans appears on the screen, offering to lock in their rate.

The couple is relieved to hear this and decides to go with Quicken Loans. The commercial then shows a series of images of the couple enjoying their new home, set against a backdrop of peaceful music.

The spot is very effective in conveying the message that Quicken Loans offers a stable and reliable product that homeowners can rely on. The reference to "locking in" the rate also emphasizes the sense of security that comes with choosing this particular product.

Overall, the "Lock Your Rate" ad is a solid addition to Quicken Loan's marketing campaign, showcasing the benefits of their 30-Year Fixed-Rate Mortgage, and why it's a great choice for homebuyers who are looking for stability and certainty.

Quicken Loans 30-Year Fixed-Rate Mortgage TV commercial - Lock Your Rate produced for Quicken Loans was first shown on television on August 24, 2017.

Frequently Asked Questions about quicken loans 30-year fixed-rate mortgage tv spot, 'lock your rate'

Today's Mortgage Rates

Loan OptionRate/APR1 Day Rate/APR Change
30-Year Jumbo Fixed *7.125% / 7.392%0% / 0%
30-Year Fixed *7.75% / 8.109%0% / 0%
FHA 30-Year Fixed *7.25% / 8.2%0% / 0%

Here's what you'll need to get started.

  • Minimum 620 Credit Score. Rocket Mortgage requires a minimum credit score of 620 for 30-year fixed loans.
  • 3% Down Payment. A 30-year fixed mortgage requires a down payment of at least 3%.
  • 2% – 6% In Closing Costs.
  • Debt-To-Income Ratio ≤ 50%

The 30-year mortgage, which offers the lowest monthly payment, is often a popular choice. However, the longer your mortgage term, the more you will pay in overall interest. The monthly payments for shorter-term mortgages are higher so that the principal is repaid in a shorter time frame.

fixed-rate mortgage A fixed-rate mortgage has the same interest rate for the life of the loan, so your monthly loan principal and interest payment won't change unless you refinance. Fixed-rate mortgages typically come in 30-year and 15-year terms, but there are also flexible term options anywhere from eight years to 29 years.

Today's 30 Year Fixed Mortgage Rates

ProductTodayChange
30 Year Fixed Average7.20%-0.01
Conforming7.45%+0.01
FHA6.18%-0.15
Jumbo4.00%-0.02

A fixed interest rate is an unchanging rate charged on a liability, such as a loan or a mortgage. It might apply during the entire term of the loan or for just part of the term, but it remains the same throughout a set period.

A fixed-rate mortgage with a 30-year term may be a good option for you if you: Want to keep your monthly payment low without giving up the stability of a fixed rate. Want to get approval for a larger loan.

Mortgage payment formula number of payments over the loan's lifetime Multiply the number of years in your loan term by 12 (the number of months in a year) to get the number of payments for your loan. For example, a 30-year fixed mortgage would have 360 payments (30x12=360).

Current mortgage and refinance rates

ProductInterest rateAPR
30-year fixed-rate7.453%7.543%
20-year fixed-rate7.533%7.628%
15-year fixed-rate6.497%6.669%
10-year fixed-rate6.360%6.598%

A more affordable payment When you compare the monthly payment on a 30-year fixed-rate mortgage loan to a shorter term mortgage, like a 15-year term mortgage, the payments are often smaller and more affordable. The fixed-rate means your interest rate won't change throughout the life of your loan.

A lock-in or rate lock on a mortgage loan means that your interest rate won't change between the offer and closing, as long as you close within the specified time frame and there are no changes to your application. Mortgage interest rates can change daily, sometimes hourly.

You can lock your rate for anywhere from 30 days to 120 days, depending on the lender. Some lenders offer rate locks for free, while others charge a fee. Others only charge a fee when you extend the mortgage rate lock period.

Videos

Watch Quicken Loans 30-Year Fixed-Rate Mortgage TV Commercial, 'Lock Your Rate'

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Agenices

Agenices of the Quicken Loans 30-Year Fixed-Rate Mortgage TV Spot, 'Lock Your Rate'

Quicken Loans 30-Year Fixed-Rate Mortgage TV commercial - Lock Your Rate
Eicoff

Eicoff is an advertising agency based in Chicago, Illinois. The company was founded in 1958 by Alvin Eicoff, who is considered by many as the "father of direct response television advertising". Eicoff...

Quicken Loans 30-Year Fixed-Rate Mortgage TV commercial - Lock Your Rate
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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Products Advertised

Quicken Loans 30-Year Fixed-Rate Mortgage
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