What the DIRECTV Voice Control TV commercial - Fight Club is about.

DIRECTV, the premier satellite television service, is back with a new TV spot that will leave you with a chuckle. The ad, titled 'Fight Club,' features a lively gathering of guys rooting for their favorite boxer.

As the fight heats up, the cheering intensifies, and the TV remote is nowhere in sight, one of the guys reaches out to the TV and starts talking to it. To everyone's surprise, the TV responds, and the channel instantly changes. The guys are amazed as they realize DIRECTV's latest feature - Voice Control.

With Voice Control, viewers can now use spoken commands to change channels, search for shows, and even control their DVRs. The ad quickly showcases the ease with which Voice Control can be used, and the guys quickly resume cheering for their favorite boxer.

The ad's smart writing, witty punch lines, and clever visual gags all come together to create a compelling message: DIRECTV is the perfect choice for those looking for a TV service that's not only reliable and high-quality, but also fun and innovative.

Overall, the 'Fight Club' ad is a hilarious, relatable, and highly effective piece of advertising that's sure to resonate with anyone who's ever found themselves searching for the TV remote during a heated match. So next time you find yourself in a similar situation, just remember, with DIRECTV's Voice Control feature, the power is at your fingertips - or rather, your voice!

DIRECTV Voice Control TV commercial - Fight Club produced for DIRECTV was first shown on television on October 2, 2013.