What the JCPenney TV commercial - Its Getting Colder is about.

JCPenney's TV Spot, "It's Getting Colder," is a heartwarming commercial featuring the retailer's latest collection of winter wear. The commercial opens with a young girl helping her grandfather set up Christmas lights outside their home. As the temperature drops, the girl returns indoors to find her grandfather snuggled up in a warm JCPenney coat.

The girl then goes on to show her grandfather the various winter wear options available at JCPenney, from stylish coats to cozy boots. The grandfather is impressed by the variety and affordability of the collection.

Throughout the commercial, there is an uplifting and cheerful tone, with the message being that JCPenney has you covered when it comes to staying warm this winter. The spot concludes with the grandfather and granddaughter standing outside, admiring the newly lit Christmas lights, with the grandfather thanking the young girl for showing him where to find such great winter wear.

Overall, JCPenney's "It's Getting Colder" TV Spot is a well-crafted commercial that connects with viewers on an emotional level while highlighting the retailer's impressive collection of winter wear.

JCPenney TV commercial - Its Getting Colder produced for JCPenney was first shown on television on October 29, 2017.