What the Wheat Thins TV commercial - Billboard Falls onto Parked Cars is about.

The Wheat Thins TV spot, 'Billboard Falls onto Parked Cars' is a humorous advertisement that features a man trying to avoid being hit by a falling billboard. The ad begins with a group of people walking down a street, enjoying a bag of Wheat Thins. Suddenly, a billboard crashes onto two parked cars, causing chaos and panic.

The main character, who is also enjoying his Wheat Thins, jumps out of the way as the billboard falls toward him. However, instead of trying to avoid the danger, he decides to nonchalantly walk towards the billboard. As he approaches it, the billboard splits in half and just misses falling onto him.

The man, who is now holding his bag of Wheat Thins, looks up at the camera and says "I'm good" in a confident and carefree tone. The spot ends with the tagline "Because life is delicious" appearing on the screen, along with a close-up shot of the Wheat Thins bag.

Overall, the Wheat Thins TV spot, 'Billboard Falls onto Parked Cars' is a funny and memorable commercial that effectively showcases the brand's claim of providing a delicious snacking experience. By showing the main character's nonchalant attitude towards the danger around him, the ad captures the essence of the brand's carefree and playful personality.

Wheat Thins TV commercial - Billboard Falls onto Parked Cars produced for Wheat Thins was first shown on television on February 8, 2015.