“How about the best network ever–can someone invent that?” asks one kid. “'Cause we don't have time for lag or buffering,” says another. “I mean, who doesn't want Internet that can help A.I. do your homework even faster?” provokes another. Little do these kids know, the adults have got this more than covered.

The 30-second ad will air during the third quarter An extended version will also air across Comcast's social platforms and YouTube. Lance Acord from Park Pictures directed the spot, which stars SNL veteran Will Forte and Apple TV+ For All Man Kind actor Chris Bauer in the recreated Apollo 11 lunar landing.

The 10G internet initiative is also not exclusive to Xfinity. The term 10G internet refers to an initiative of cable internet ISPs and organizations to create a cable internet network that supports 10 gigabit per second (10,000Mbps) download speeds and 6 gigabit per second (6,000Mbps) upload speeds.

NAD concluded that “10G” as used in the name “Xfinity 10G Network” and “Xfinity 10G” is an express claim. In evaluating this claim, NAD found that Comcast's description of its entire network as “10G” conveys the message that all consumers on the network will receive a significant increase in speed up to 10 Gbps.

Ed Helms Ed Helms supercharges new Xfinity Internet campaign.

Lance Acord from Park Pictures directed the spot, which stars SNL veteran Will Forte and Apple TV+ For All Man Kind actor Chris Bauer in the recreated Apollo 11 lunar landing. However, viewers quickly learn the whole thing is just part of a futuristic video game.

The Xfinity 10G Network delivers a powerful connection to our customers that will continue to get smarter, faster, more reliable, and secure. It is the network that our customers use today and the network that will power their connectivity experience in the future.

“10G” is a reference to 10Gbps, or the maximum speed the Xfinity broadband network is capable of. You're reading that right: It has nothing to do with cellular network terminology (like 5G) whatsoever, and Comcast's service is for home internet, not mobile.

The Xfinity 10G Network is not a particular internet plan or a new type of internet service. It also has nothing to do with 5G or mobile internet. Xfinity has rebranded its entire nationwide internet network as the Xfinity 10G Network to reflect recent and future upgrades that will improve Xfinity's internet service.

Internet customers want fast and reliable broadband service for their homes and businesses. Comcast promises its “next generation” Xfinity internet service, now branded as a “10G Network,” will deliver both. But “10G” is a meaningless, and possibly misleading, marketing term.

Lance Acord from Park Pictures directed the spot, which stars SNL veteran Will Forte and Apple TV+ For All Man Kind actor Chris Bauer in the recreated Apollo 11 lunar landing. However, viewers quickly learn the whole thing is just part of a futuristic video game.