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Marcus by Goldman Sachs TV commercial - Capable Dad
Marcus by Goldman Sachs

Marcus by Goldman Sachs is a renowned financial institution that has made a significant impact on the banking and lending industry. Established in 2016, this digital banking platform has revolutionize...

What the Marcus by Goldman Sachs TV commercial - Capable Dad is about.

Marcus by Goldman Sachs TV commercial - Capable Dad

Title: Marcus by Goldman Sachs TV Spot: 'Capable Dad'

Introduction:In the world of financial services, Marcus by Goldman Sachs has emerged as a brand synonymous with trust, reliability, and customer-centricity. The financial institution has catered to millions of people with its innovative solutions, including personal loans, online savings accounts, and more. One of their remarkable achievements in advertising was the creation of a compelling TV spot titled 'Capable Dad.' This commercial not only showcases the expertise Marcus offers but also highlights the influence and empowerment that comes with being a capable father. Let us dive into the details of this captivating advertisement.

Plot and Description:The TV spot opens with a heartwarming scene of a father and his young daughter playing in a park. As they engage in a game of catch, the father effortlessly catches the ball with a wide smile, displaying his strong yet gentle nature. The atmosphere is warm and close-knit, depicting the bond between father and daughter.

As the scene transitions, the camera zooms in on the father, aptly named Marcus, to provide viewers with a glimpse of his daily life. We see him attending parent-teacher meetings, helping his daughter with homework, and even cooking breakfast with a skillful touch. This sequence showcases Marcus as a hands-on and involved dad, skillfully juggling various responsibilities.

Simultaneously, a narrator's voice explains how Marcus, just like any other capable father, wants the best for his family. Marcus is portrayed as someone who understands that financial stability is crucial for his daughter's future. The commercial seamlessly emphasizes Marcus's understanding of the importance of financial planning and how it aligns with his role as a father.

A pivotal moment occurs as Marcus checks his mobile device to explore Marcus by Goldman Sachs' range of services. The commercial injects an element of simplicity and convenience by showcasing Marcus's ease of navigating the Marcus app, exploring savings options, and personal loan solutions.

The TV spot concludes with a touching scene where Marcus tucks his daughter into bed, bidding her goodnight with a gentle kiss on the forehead. The narrator's voice returns, highlighting Marcus' dedication to giving his daughter the best future possible. As the screen transitions to the Marcus by Goldman Sachs logo and tagline, viewers are left with a deep appreciation for Marcus's financial acumen and his embodiment of a 'Capable Dad.'

Epilogue:The Marcus by Goldman Sachs TV spot, 'Capable Dad,' not only captures the essence of a responsible father but also effectively promotes the financial expertise and offerings of Marcus by Goldman Sachs. The commercial intertwines the qualities of a devoted father with Marcus's commitment to helping individuals achieve financial stability. This powerful message resonates with viewers, leaving them with a sense of trust and admiration for Marcus by Goldman Sachs and its dedication to its customers' well-being.

Marcus by Goldman Sachs TV commercial - Capable Dad produced for Marcus by Goldman Sachs was first shown on television on April 2, 2019.

Frequently Asked Questions about marcus by goldman sachs tv spot, 'capable dad'

Marcus by Goldman Sachs® is a brand of Goldman Sachs Bank USA and Goldman Sachs & Co. LLC (“GS&Co.”). All loans and deposit products are provided by Goldman Sachs Bank USA, Salt Lake City Branch. Brokerage and investment advisory services offered by Marcus Invest are provided by GS&Co.

FDIC insured: Marcus by Goldman Sachs Online Savings Account funds are covered by the same FDIC insurance as traditional savings accounts. This covers you for as much as $250,000 per depositor, per institution, in the event of a bank failure.

Two years later David Solomon took the helm at the investment bank and Marcus took a backseat for a moment. Ultimately, what has happened to Marcus was potentially down to two issues. Over-eagerness on the part of the bank, or a lack of strategic planning.

Marcus by Goldman Sachs consistently rates highly according to Bankrate's analysis of savings and CD accounts because of its competitive savings and CD rates, but it doesn't offer checking or money market accounts.

Annual Percentage Yield (APY) is 5.10% with an interest rate of 4.97% as of October 10, 2023. Interest rate and APY may change at any time before account is opened and funded. For more information regarding interest rate calculation, please refer to our Deposit Account Agreement.

a 4.40% APY Marcus offers a 4.40% APY on all balances, up to maximum balance limits in their Online Savings Account. The bank advertises this rate as being eight times the national average for savings accounts as determined by the FDIC.

No ATM network: You will not be able to easily access the money in your Marcus accounts, as there is no ATM network whatsoever. This is more than simply having to pay for an out-of-network ATM fee. If you need cash from your savings account in a hurry, you must initiate an ACH transaction or wire funds to another bank.

With its Q3 2022 earnings release, Goldman outlined a reorganization that would dismantle Marcus. Most of Marcus' products would be transitioned into the wealth and asset management businesses. Checking accounts would be available only for high-net-worth clients and some corporate partners.

Goldman's consumer banking project, dubbed Marcus, was originally created to attract Main Street interest and take on competitors like JPMorgan Chase (JPM) but failed as the bank was plagued by higher interest rates, a shaky macro environment, and what previous reports have categorized as a negative culture with ...

Goldman Sachs reported a sharp drop in profit on Wednesday as dealmaking and trading, a core part of the mega bank's business, dry up. The Wall Street titan also felt the pain of a nearly $1 billion reduction in the value of its consumer and real estate businesses.

What is the interest rate?

Interest rate without bonus (underlying interest rate)Interest rate with bonus (bonus rate of 0.34% gross for first 12 months)
4.24% AER/ 4.15% gross (variable)4.60% AER/ 4.50% gross (variable)

Marcus offers a 4.40% APY on all balances, up to maximum balance limits in their Online Savings Account. The bank advertises this rate as being eight times the national average for savings accounts as determined by the FDIC.

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Marcus by Goldman Sachs TV commercial - Capable Dad
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Huge is a creative growth acceleration that was founded in 1999 in Dumbo ), Brooklyn. It operates as a creative consultancy and works with ambitious brands to help them grow by increasing the creative...

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