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Advertisers of the Progressive TV Spot, 'Gravity Reversal Board'

Progressive TV commercial - Gravity Reversal Board
Progressive

Progressive is an insurance company that offers a wide range of insurance services to individuals and businesses. Founded in 1937, Progressive has grown to become one of the largest and most recogniza...

What the Progressive TV commercial - Gravity Reversal Board is about.

Progressive TV commercial - Gravity Reversal Board

The Progressive TV Spot, 'Gravity Reversal Board' is a commercial that showcases the insurance company's ability to protect customers in unexpected situations. The commercial opens with a teenage boy skateboarding on a Gravity Reversal Board, a futuristic device that allows him to defy gravity. As he rides through the city, a chase ensues with a group of people trying to catch up to him.

Suddenly, the boy loses control of his board and flies into the air. Just when it seems like he is about to crash, a Progressive agent appears out of nowhere and catches him with a balloon. The agent tells the boy that he has "accident forgiveness," which means that even if he causes damage to someone else's property, Progressive will forgive him and not raise his rates.

The commercial is a great example of Progressive's commitment to protecting their customers against unexpected events. The company uses humor and innovative technology to showcase their insurance coverage, which is a refreshing approach to a typically dull industry. Overall, the 'Gravity Reversal Board' TV spot is an entertaining and effective advertisement that highlights Progressive's unique selling points.

Progressive TV commercial - Gravity Reversal Board produced for Progressive was first shown on television on September 17, 2012.

Frequently Asked Questions about progressive tv spot, 'gravity reversal board'

Flo (Progressive Insurance)

Flo
Flo, as portrayed by actress Stephanie Courtney
First appearance2008
Created byArnold Worldwide
Portrayed byStephanie Courtney

actor Bill Glass As of February 9, 2021, Dr. Rick, who is portrayed by actor Bill Glass, has appeared in six commercials for Progressive. In 2021, Progressive released a book titled Dr. Rick Will See You Now.

Dr. Rick from the Progressive commercials is played by Bill Glass, an Arlington Heights native who performed in Chicago at Second City and ImprovOlympic.

Palamides starred as Buttercup in the 2016 Powerpuff Girls animated television series. She won Best Newcomer at the Edinburgh Comedy Awards in 2017. Palamides plays the character "Mara" in TV commercials for Progressive Insurance. She also co-hosts the Disney-themed podcast Hidden Mickeys alongside Carrie Poppy.

Flo's longstanding equity is way too valuable for Progressive to execute her now. She consistently rates way above average in E-Poll's surveys of branded characters, for instance. However, there is one very real threat to Flo. Progressive has used Flo since 2008, so she's getting old.

The character debuted in 2008 through several television advertisements and has since appeared in radio, print, and web banners. The fictional upbeat store employee of Progressive Corporation was created by copywriter John Park and art director Steve Reepmeyer, at the Boston-based agency Arnold Worldwide.

Get to know the characters who make up our insurance team.

  • Flo. Flo is your always upbeat insurance expert with a love for ice cream and tacos.
  • Jamie. Flo's confident coworker, Jamie is full of surprises as he strives to help you get great coverage and prices.
  • Alan.
  • Mara.
  • Rodney.

Chris Parnell
BornThomas Christopher Parnell February 5, 1967 Memphis, Tennessee, U.S.
EducationUniversity of North Carolina School of the Arts (BFA)
OccupationsActor comedian
Years active1988–present

Rick. Since developing the wildly popular Dr. Rick character with his colleagues at Arnold Worldwide, Mike Sullivan has been named to AdWeek's Creative 100 list. “It all started with what we call the 'parentamorphosis' campaign.

Dr. Rick from the Progressive commercials is played by Bill Glass, an Arlington Heights native who performed in Chicago at Second City and ImprovOlympic.

How much does Flo from Progressive make? According to reports, Courtney, who plays Flo in Progressive, earns $1 million each year for her role. Only a few other performers who appear in commercials get as much money as this. However, there's more to the story than that.

actress Stephanie Courtney Flo (Progressive Insurance)

Flo
Flo, as portrayed by actress Stephanie Courtney
First appearance2008
Created byArnold Worldwide
Portrayed byStephanie Courtney

Videos

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Actors

Actors who starred in Progressive TV Spot, 'Gravity Reversal Board'

Dan Bakkedahl photo
Stephanie Courtney photo
Agenices

Agenices of the Progressive TV Spot, 'Gravity Reversal Board'

Progressive TV commercial - Gravity Reversal Board
Arnold

Arnold is a multinational corporation that specializes in a wide range of products such as consumer goods, electronics, and industrial equipment. It is headquartered in New York City and has operation...

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