BlackBerry KEYone television commercial 2017

What the BlackBerry KEYone TV commercial - Built to Do More is about.

The BlackBerry KEYone TV spot 'Built to Do More' showcases the device's unique features and how they cater to the needs of busy professionals. The ad begins with a shot of the phone and its keyboard as the voice-over introduces viewers to the device's various functionalities. The commercial then follows a man in a suit, on the go, using the phone to manage various tasks from sending emails to editing documents and even taking pictures. The phone's long-lasting battery and unique security features are highlighted while the man navigates through his busy day.

The commercial's message is clear: the BlackBerry KEYone is designed to make productivity easier for those who need to get things done fast. The ad ends with the phone's tagline, "Built to Do More," reiterating its purpose. The spot is modern, sophisticated, and speaks to the needs of the working person, while showcasing how the device's unique features can make the user's daily activities easier.

BlackBerry KEYone's TV spot 'Built to Do More' is an excellent example of marketing that targets a specific audience with precision. It highlights the device's USP that sets it apart from other smartphones in the market, such as its physical keyboard, long-lasting battery, and security features. Overall, the commercial celebrates BlackBerry's heritage as a company that caters to professionals who demand the best and who need a device that works as hard as they do.

BlackBerry KEYone TV commercial - Built to Do More produced for BlackBerry Phones was first shown on television on July 28, 2017.