Motorola Moto X television commercial 2013

What the Motorola Moto X TV commercial - Customize is about.

Title: The Motorola Moto X TV Spot: 'Customize' - Unleashing Personal Expression with Kanye West

Introduction:The Motorola Moto X TV Spot, 'Customize,' featuring the electrifying and vibrant song 'Black Skinhead' by Kanye West, encapsulates the essence of personal expression, individuality, and the power of technology. This commercial showcases how the Moto X allows users to fully customize their smartphones, making it a unique extension of their personality and style.

The Personalization Revolution:The television spot opens with a series of quick shots, highlighting the immense range of customizability offered by the Moto X. Users are immersed in a world of infinite choices, where they can truly tailor their device to their liking. From eye-catching colorful back covers to striking personalized engravings, the Moto X resonates with the spirit of individuality.

The Soundtrack: Kanye West's 'Black Skinhead':As the commercial amplifies the message of self-expression, the powerful and empowering beats of Kanye West's 'Black Skinhead' fill the air. The energetic and rebellious nature of the song perfectly syncs with the concept of breaking the mold and embracing one's unique identity.

The Symbiotic Relationship Between Technology and Style:The Moto X TV spot sequentially showcases users personalizing their smartphones to reflect their own style and personality. Each customization decision holds significance, whether it's the choice of a vibrant hue or a sleek black cover. The Moto X serves as a canvas for expression, uniting technology and style in perfect harmony.

The Unveiling of the Fully Customized Moto X:Finally, the spotlight falls on a stunning customized Moto X, unveiling the chosen color, design, and engraved message - a testament to the power of personalization. The commercial concludes with the tagline, "Your Moto X. Designed by you."

Conclusion:The Motorola Moto X TV Spot, 'Customize,' fueled by the pulsating beats of Kanye West's "Black Skinhead," invites viewers into a world of infinite personalization possibilities. By embracing technology and marrying it with personal style, the Moto X empowers users to break free from the constraints of conformity and celebrate their unique identity. It's an invitation to unleash creativity and make a bold statement in an increasingly homogenous world. With the Moto X, personal expression takes center stage, allowing users to leave their mark on the world, one customized device at a time.

Motorola Moto X TV commercial - Customize produced for Motorola was first shown on television on October 15, 2013.

Song from commercial Motorola Moto X TV Spot, 'Customize' Song by Kanye West

"Black Skinhead" is a song by the American rapper Kanye West , featured on his sixth studio album, *Yeezus*, released in 2013. The song was also stylized as " BLKKK SKKKN HEAD ." It is known for its aggressive and energetic sound, combining elements of hip-hop, punk rock, and industrial music.

Lyrics and ThemeThe lyrics of "Black Skinhead" express themes of racial identity, empowerment, and defiance. The song opens with the line, "For my theme song, my leather black jeans on," emphasizing a sense of pride in one's black identity. The lyrics touch on topics such as social inequality, racial prejudice, and the struggle for recognition and respect.

Musical Style and ProductionMusically, "Black Skinhead" features a driving and pounding drum beat, distorted vocal samples, and heavy basslines. It incorporates elements of rock and punk, with its aggressive guitar riffs and raw energy. The production of the song is characterized by its minimalistic and industrial sound, with layered vocals and abrasive textures.

Cultural and Critical Reception"Black Skinhead" received favorable reviews from critics, who praised its boldness and innovative sound. It has been noted for its confrontational lyrics and its exploration of racial identity and social issues. The song's inclusion in the 2016 film *Suicide Squad* further increased its exposure and popularity.

Impact and Legacy"Black Skinhead" has been recognized as one of Kanye West's signature songs and a standout track from the *Yeezus* album. It has been cited as an example of West's willingness to push boundaries and experiment with different musical styles. The song's bold and provocative nature has made it a favorite among fans and a notable entry in West's discography.

Conclusion"Black Skinhead" is a powerful and influential song by Kanye West that addresses themes of racial identity, empowerment, and social issues. Its aggressive sound and confrontational lyrics have made it a standout track in West's career and a favorite among fans.