OverviewBank of America is a multinational banking and financial services corporation headquartered in Charlotte, North Carolina. It is one of the largest banks in the world by asset size, serving ind...
Bank of America Merill Edge recently released a new TV spot titled "Born to Invest." The advertisement features the iconic Billy Joel song "Piano Man" as the background music, creating a nostalgic and catchy atmosphere that draws viewers in from the very beginning.
The spot's storyline follows a young girl who is fascinated by the stock market and investing. Her father notices her curiosity and takes her to see a financial advisor at Bank of America Merill Edge. The advisor guides them on various investment options, which the father chooses to invest in along with his daughter. The commercial concludes with the young girl expressing her excitement about her future as an investor.
The spot aims to highlight the importance of planning ahead and investing wisely, even for younger generations. It encourages parents to start a dialogue with their children about investing and finance, and for viewers to consider the merit of a financial advisor.
Overall, the "Born to Invest" advertisement effectively taps into the sentiment of investing in the future. It skillfully uses Billy Joel's renowned song "Piano Man" to create an emotional connection with viewers, while driving home its key message of investing with Bank of America Merill Edge.
Bank of America Merill EdgeTV commercial - Born to Invest produced for Bank of America was first shown on television on February 16, 2014.
"My Life" by Billy Joel
"My Life" is a song by American singer-songwriter Billy Joel. It was released as a single in 1978 and was included on his album "52nd Street." The song is about asserting one's independence and living life on one's own terms.
The song's lyrics describe aimless Americans who go searching for their way in life. One character gives up his storybook American life for one of fame and fortune , while another character is content to live a simple life. The song's chorus, "I don't need you to worry for me cause I'm alright," is a defiant statement of independence.
Interestingly, "My Life" was also used as the theme song for the 1980 television sitcom "Bosom Buddies," which introduced many people to actor Tom Hanks.
The song remains popular to this day and has been covered by various artists. Blake Shelton covered the song in 2023, bringing it to a new generation of music fans.
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