What the 2014 Honda Accord LX Summer Clearance Event Accord TV commercial - Sarah is about.

In 2014, Honda launched its Summer Clearance Event for the popular Honda Accord LX. As part of their marketing campaign, they released a TV spot named 'Sarah', aimed at highlighting the car's features while also tugging at the audience's heartstrings.

The commercial begins with Sarah, a young girl, sitting in the back of her family's Honda Accord LX. She is holding a random rock in her hand and looks out the window, lost in thought. Suddenly, the rock slips from her grasp and rolls out of the car, onto the road, as they drive down a sunny, picturesque street.

Sarah's father comes to her rescue, stopping the car, but he is visibly irritated. He tells Sarah that they need to hurry up as they have a lot to do, obviously frustrated by the inconvenience. Sarah's mother, however, is empathetic towards her daughter and asks her to retrieve her rock while her father puts the car in reverse.

It is at this moment that the Honda Accord LX demonstrates its superior safety features as the car comes to a complete and effortless stop, despite the father's neglectful oversight. The message is clear - the Honda Accord LX comes equipped with advanced safety technologies like "Honda Sensing" to keep you and your family safe on the road.

Through this TV spot, Honda successfully managed to capture the value that their vehicles bring to everyday life while also emphasizing their quality, reliability, and advanced safety features. The Summer Clearance Event turned out to be a huge success, and the Honda Accord continued to be a top-selling car in the United States.

2014 Honda Accord LX Summer Clearance Event Accord TV commercial - Sarah produced for Honda was first shown on television on July 13, 2014.