Lay's is a well-known brand of potato chips and snacks that has been in operation since 1932. The company was founded by Herman Lay in Nashville, Tennessee, and has since become one of the most popula...
Lay's TV spot, 'Chip Finalists' features actress Eva Longoria and chef Michael Symon as they introduce three different chip flavors to the audience. The commercial showcases the brand's "Do Us A Flavor" contest, which aims to find the next great flavor for Lay's chips.
In the commercial, Eva Longoria and Michael Symon present three distinct chip flavors developed by finalists. These flavors include 'Fried Green Tomatoes', 'Garlic Bread', and 'Chicken & Waffles'. Eva and Michael discuss the creativity behind each flavor, and encourage viewers to try them all to determine which one is their favorite.
The spot is visually appealing and features close-up shots of the chips, showing their texture and distinct seasoning. As Eva and Michael continue to discuss the flavors, viewers can begin to imagine themselves trying each of the unique variations and decide which one they would vote for in the contest.
The TV spot is a great way to engage customers and arouse their curiosity about the different flavors submitted by the finalists. The combination of a celebrity chef and actress adds excitement to the contest, while also adding credibility to the outcome.
Overall, Lay's TV spot, 'Chip Finalists' is an effective commercial which showcases the brand's commitment to innovation and developing new flavors. The contest gives customers the opportunity to have a say in what flavors Lay's should produce in the future.
Lays TV commercial - Chip Finalists produced for Lay's was first shown on television on February 12, 2013.
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