Ruffles is a popular snack brand that is owned and operated by Frito-Lay, a subsidiary of PepsiCo. The company produces a variety of potato chips that are known for their uniquely ridged texture, whic...
The Ruffles TV spot, titled 'Without Ridges', features two popular American personalities, basketball player Anthony Davis and comedian King Bach. In the commercial, the two are seen enjoying a basketball game together, with a pack of Ruffles chips between them. As King Bach munches on the chips, he asks Davis why Ruffles has ridges in the first place. Davis is unable to provide an answer, and they both start wondering if the ridges are even necessary.
As the game intensifies, King Bach hilariously imagines different scenarios where ridges might be useful - like protecting the chips from falling out of his hand, or even as a musical instrument. In the end, they both come to the conclusion that the ridges really aren't necessary, and in fact, the new 'Without Ridges' Ruffles chips are just as delicious. The commercial ends with the tagline, "Ruffles. Own Your Ridgemont."
The ad is lighthearted and humorous, and does an excellent job of promoting the new 'Without Ridges' Ruffles flavor. The use of popular personalities like Anthony Davis and King Bach also helps to make the ad entertaining and memorable. Overall, the commercial is a clever and effective marketing campaign for Ruffles chips.
Ruffles TV commercial - Without Ridges produced for Ruffles was first shown on television on October 19, 2021.
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OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...