Truth is a multinational company that focuses on market research and insights. The firm was founded in 2007 and is headquartered in London, UK. Truth's primary goal is to help its clients make strateg...
In 2015, Truth TV Spot made a bold move to address the issue of smoking among young adults through a music video called "Left Swipe Dat." The video featured several popular artists, including Becky G and the girl group Fifth Harmony. The song encourages young people to "left swipe" on dating apps if they see someone smoking, in an effort to showcase a new social norm that smoking is not attractive.
The music video starts with Becky G sharing her aversion to dating someone who smokes and encouraging viewers to do the same. The following scene showcases Fifth Harmony singing and dancing while swiping left on the dating app, indicating their stance against smoking. The video also features several other celebrities, including Vine star King Bach, DJ Frank E, and model Shaun Ross. Together, they highlight the importance of making smoking a dealbreaker for potential relationships.
The upbeat tempo of the song and the energetic choreography of the music video helped to engage and capture the attention of young people, making the message more memorable. The video was widely popular and even received a Clio Award for its impact in social media advertising.
Overall, "Left Swipe Dat" effectively used the power of music and social norms to address the issue of smoking among young adults. The song helped to instill a new mindset that smoking is not attractive, making it a top priority while choosing a partner. By addressing smoking as a dealbreaker at such an early age, Truth TV Spot continues to contribute to a positive change in societal behavior.
Truth TV commercial - Left Swipe Dat produced for Truth was first shown on television on February 7, 2015.
"Left Swipe Dat" Song Overview"Left Swipe Dat" is a song created by 72andSunny in partnership with Truth Initiative, an organization that aims to end tobacco use among young people. The song was released in 2015 and features a number of popular artists and social media stars, including Becky G, Fifth Harmony , Grace Helbig, King Bach, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto. The song was created to raise awareness about the dangers of cigarette smoking among young people and encourage them to "left swipe" on dating apps when they come across someone who smokes.
Grace HelbigGrace Helbig is an American comedian, actress, and YouTube personality who was part of the cast of the popular YouTube channel "My Damn Channel." In the "Left Swipe Dat" music video, she sings a verse about how she doesn't want to date someone who smokes.
Harley MorensteinHarley Morenstein is a Canadian YouTube personality and actor who is best known for his work on the YouTube channel "Epic Meal Time." In the "Left Swipe Dat" music video, he raps about the dangers of smoking while munching on a large amount of food.
Terrence JTerrence J is an American actor, television personality, and model. In the "Left Swipe Dat" music video, he plays the role of a massage therapist who is disgusted by the smell of cigarette smoke.
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