Michelob ULTRA Pure Gold television commercial 2022

What the Michelob ULTRA Pure Gold TV commercial - The Journey is about.

Title: The Journey: Michelob ULTRA Pure Gold's Inspiring TV Spot

Introduction:Michelob ULTRA Pure Gold, known for its commitment to sustainability and organic brewing, released a captivating TV spot called "The Journey." Set to the soulful tune of Sugaray Rayford's song, this ad takes viewers on a visual voyage that celebrates the beauty of nature and the connection between humans and the environment.

Scene 1: Awakening with NatureThe ad begins with a breathtaking sunrise over a serene countryside. As the sun's golden rays gently illuminate the landscape, we witness a group of individuals awakening to the new day. They emerge from their comfortable dwellings, symbolizing a harmonious relationship with nature.

Scene 2: Embracing the Great OutdoorsMoving forward, we see the individuals engaging in various outdoor activities, fully embracing the beauty of the natural world. Hiking through lush forests, paddling across tranquil lakes, and cycling along scenic paths, they immerse themselves in the captivating landscapes that surround them. These visuals emphasize the importance of connecting with nature and the positive impact it can have on our well-being.

Scene 3: Sustainable Practices in ActionNext, the spot showcases the dedication Michelob ULTRA Pure Gold has to organic brewing and environmental sustainability. Scenes transition to a panoramic view of organic barley fields, highlighting the beer's premium ingredients. The film then zooms in on workers meticulously handling the brewing process, demonstrating the brand's commitment to producing a sustainable and environmentally friendly product.

Scene 4: Celebrating TogetherThe TV spot climaxes as the individuals from scenes one and two come together at a stunning open-air gathering, surrounded by lush greenery and stunning landscapes. Friends and families raise their Michelob ULTRA Pure Gold cans, toasting to nature's beauty and the moments they shared in its embrace. The joy and camaraderie in this scene resonate, symbolizing the power of connection, both with each other and with the natural world.

Conclusion:Michelob ULTRA Pure Gold's TV spot, "The Journey," provides a visual feast for the senses. It effectively communicates the brand's commitment to sustainability and organic brewing, while also highlighting the importance of preserving and appreciating the natural world. With Sugaray Rayford's soulful anthem as the backdrop, the ad inspires viewers to embark on their own journeys, exploring the wonders of nature and forging meaningful connections along the way.

Michelob ULTRA Pure Gold TV commercial - The Journey produced for Michelob was first shown on television on June 7, 2022.

Song from commercial Michelob ULTRA Pure Gold TV Spot, 'The Journey' Song by Sugaray Rayford

"Dig a Little Deeper" is a song by Sugaray Rayford, an American soul blues singer. It was released on August 31, 2017, as part of his album "The World That We Live In." The song features The Italian Royal Family and showcases Rayford's powerful vocals and soulful style.

Musical Style and Impact "Dig a Little Deeper" is a soulful blues track that highlights Rayford's impressive vocal range and emotive delivery. His commanding presence on stage, combined with his graceful movements, adds to the impact of the song during live performances.

The song has received positive feedback from both critics and fans, praising Rayford's expressive singing and the tight instrumentation. With its catchy melody and heartfelt lyrics, "Dig a Little Deeper" has become a fan favorite and a standout track in Rayford's discography.

Lyrics and Themes The lyrics of "Dig a Little Deeper" convey a message of perseverance and personal growth. The song encourages listeners to delve deeper into their own lives and emotions, urging them to confront their fears and discover their true selves. Through introspection and self-reflection, one can find strength and overcome life's challenges.

Commercial Usage "Dig a Little Deeper" has been featured in various commercials and TV spots. Notably, it was used in a Michelob ULTRA Pure Gold commercial , where a man is seen dragging a cooler across a beach while the song plays in the background. The uplifting and inspiring nature of the track makes it a fitting choice for promotional purposes.

Conclusion "Dig a Little Deeper" is a soulful blues song by Sugaray Rayford that showcases his powerful vocals and emotional delivery. With its themes of self-discovery and perseverance, the track resonates with listeners and has become a fan favorite. Its usage in commercials further highlights its appeal and impact.