Enbrel is not a company, but rather a brand name for a biologic medical product called etanercept. It is manufactured by Amgen and Pfizer, two leading biotechnology companies. Etanercept is a treatme...
Enbrel is a medication designed to help people with autoimmune diseases such as rheumatoid arthritis. The Enbrel TV Spot titled "Calendar" is a commercial that focuses on how the medication can help those struggling with rheumatoid arthritis improve their quality of life.
The commercial shows a woman named Karen going about her day, trying to manage her rheumatoid arthritis symptoms. She's shown struggling to do everyday tasks like opening a jar or walking up stairs. The commercial then shows Karen using Enbrel, and it's clear that the medication has made a significant impact on her health. She is seen walking effortlessly up stairs, playing with her dog, and enjoying a day out with friends.
The spot uses a calendar to emphasize the life-changing effect of starting on Enbrel. The calendar flips through the days, showing Karen's life before and after starting on the medication. The before days are gray and dull, while the after days are vibrant and full of life. The use of the calendar metaphorically highlights how Enbrel can give people a new lease on life.
The Enbrel TV Spot titled "Calendar" is effective in its simplicity. It clearly communicates the benefits of Enbrel without resorting to complicated language or medical jargon. The upbeat music and bright colors used in the commercial add to its optimistic and hopeful tone. Overall, the commercial is a great example of how effective marketing can help people struggling with a chronic illness feel seen, heard, and understood.
Enbrel TV commercial - Calendar produced for Enbrel was first shown on television on September 8, 2013.
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