About Tru-SpecTru-Spec is a well-known brand that specializes in producing high-quality tactical and outdoor apparel and accessories. The company was founded in 1996 and is headquartered in Marietta,...
Tru-Spec is a leading brand in the tactical industry that specializes in producing high-quality and durable clothing and gear for military personnel, law enforcement agencies, and outdoor enthusiasts. One of their most popular products is their line of tactical pants, which are designed to provide comfort, durability, and functionality in the field.
To promote their brand and products, Tru-Spec created a TV spot featuring the legendary R. Lee Ermey, best known for his role as Gunnery Sergeant Hartman in the movie Full Metal Jacket. The TV spot, titled "Gunny Time," showcases Ermey wearing Tru-Spec tactical pants and gear while engaging in various tasks such as shooting, rappelling, and conducting tactical maneuvers.
The TV spot highlights the durability and functionality of Tru-Spec's products, emphasizing the need for tough and reliable equipment in high-stress situations. Ermey, with his authoritative voice and commanding presence, serves as the perfect spokesperson for the brand, capturing the attention of viewers and instilling a sense of trust and confidence in Tru-Spec's products.
The "Gunny Time" TV spot is a great example of effective marketing that targets a specific audience and showcases the key features and benefits of a product. By featuring a well-known and respected personality in the military community and highlighting the durability and functionality of their products, Tru-Spec was able to successfully promote their brand and attract new customers.
Tru-Spec TV commercial - Gunny Time produced for Tru-Spec was first shown on television on April 21, 2015.
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