Calvin Klein is a global fashion lifestyle brand that was founded in New York in 1968. The brand is known for its minimalist and sensual aesthetic, which has become a signature style in the fashion in...
Calvin Klein's advertising campaigns for their underwear line are known for being provocative, bold and always pushing the boundaries. The TV spot 'Or Nothing at All: Lauren Hutton' is no exception.
The ad features the beautiful and iconic American model, Lauren Hutton, who was already in her seventies when it was filmed. She appears almost naked, wearing nothing but a pair of nude-colored high-waisted briefs, while reciting a poem about aging and self-acceptance. The ad was created to celebrate the brand's classic underwear designs as well as to embrace women of all ages and body types.
The contrast between Hutton's age and her body confidence makes this TV spot a powerful message of sensuality, beauty, and empowerment. In the ad, there are no special effects, exotic locations, or even changing camera angles. The focus is solely on Hutton's natural beauty and the simple yet elegant design of Calvin Klein's underwear line.
The ad was launched in 2017, receiving massive acclaim for its powerful message of beauty beyond conventional standards. The company's "no-nothing at all" tagline perfectly summarizes the message of the TV spot. You don't need to dress in flashy clothing or hide behind a mask of youth to feel sensual and beautiful; sometimes, all you need is a simple yet elegant piece of lingerie.
In conclusion, Calvin Klein's 'Or Nothing at All: Lauren Hutton' is much more than an ad for a brand of underwear. It is a celebration of women's confidence, self-acceptance, and empowerment. Through this ad, Calvin Klein sent a message that beauty comes in all shapes, sizes, and ages, and there are no limits to what a woman can do or achieve.
Calvin Klein Underwear TV commercial - Or Nothing at All: Lauren Hutton produced for Calvin Klein was first shown on television on April 10, 2017.
Unfortunately we were unable to find any suitable videos in the public domain. Perhaps the video of this TV commercial has not been preserved. If you know the link to this commercial, you can send it to us using a special form.