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2012 Honda Civic TV commercial - Buttons
Honda

Honda, a Japanese multinational corporation, is one of the world's largest manufacturers of automobiles, motorcycles, and power equipment. The company was founded by Soichiro Honda and Takeo Fujisawa...

What the 2012 Honda Civic TV commercial - Buttons is about.

2012 Honda Civic TV commercial - Buttons

Title: "Buttons: Unleashing the Honda Civic's Inner Prowess"

In 2012, Honda released a groundbreaking TV spot that left viewers captivated and inspired. The commercial, aptly named "Buttons," showcased the agility, precision, and sheer power of the 2012 Honda Civic. With a thought-provoking concept and extraordinary execution, this TV spot took the advertising world by storm, and it remains an iconic representation of Honda's innovative spirit.

As the TV spot begins, the screen shows a close-up of an array of buttons, each labeled with a different attribute of the Honda Civic. The camera pans out, revealing a serene, monochrome environment—the canvas upon which Honda's masterpiece unfolds. The voiceover whispers, "In every car, there's greatness waiting to run free. It's the task of the driver to unleash it."

Suddenly, the monochrome environment morphs into a vibrant, dynamic cityscape. The camera follows a 2012 Honda Civic navigating through the streets with unmatched precision and agility. Each button on the dashboard seemingly comes to life, emanating a unique power that the Honda Civic effortlessly taps into.

First, we witness the "Acceleration" button being pressed, and the car seamlessly propels forward, showcasing its blistering speed. The camera pans to the "Handling" button, and the Honda Civic defies gravity as it effortlessly swerves through narrow city streets, leaving viewers breathless.

Next, we see the "Connectivity" button being pressed, and the car's interior transforms into a high-tech oasis, illustrating the Civic's advanced infotainment system and state-of-the-art features. As the camera zooms in on the "Fuel Efficiency" button, the Honda Civic commences a mesmerizing dance, showcasing its economical prowess.

The TV spot continues to captivate with shots of the "Safety," "Style," and "Reliability" buttons being pressed, revealing the Civic's impeccable safety features, sleek design, and legendary dependability. Each new button press unleashes a torrent of energy, showcasing the Honda Civic's true potential.

The commercial concludes with a shot of the 2012 Honda Civic, now seemingly charged with newfound vigor, as it glides effortlessly through the city streets. The voiceover triumphantly declares, "The 2012 Honda Civic—one car, endless possibilities."

This TV spot, 'Buttons,' was not just an advertisement; it was a work of art that seamlessly blended aesthetics, innovation, and sheer driving pleasure. Viewers were left inspired, their imaginations

2012 Honda Civic TV commercial - Buttons produced for Honda was first shown on television on May 30, 2012.

Frequently Asked Questions about 2012 honda civic tv spot, 'buttons'

ECON Button Honda: What It Does The ECON button, when engaged, limits the mid-range throttle response. This only affects your driving experience during specific experiences, namely when you want to accelerate more when you're already moving at highway speeds.

By pressing the ECON button, your engine's control module adjusts throttle response, cruise control, air conditioner, and transmission response to reduce the effort your engine needs to put out.

Honda Civic The sedan version with an automatic transmission is rated at a solid 28/39 mpg. This is the first use of the Eco-Assist feature in a non-hybrid Honda. It coaches you to drive more efficiently with gauge lights that change from blue to green when the car is driven in an energy-efficient manner.

Eco mode reduces a car's response time, so it's best to turn it off in situations where you may need to accelerate quickly. For example, automotive experts do not recommend using eco mode when you're on a highway, merging into traffic, driving on difficult roads, or when the weather conditions are poor.

Eco mode will improve your fuel efficiency, but it comes at the price of performance. If you want the maximum performance out of your vehicle, then selecting another mode may be best. If you want strong acceleration especially, then Eco mode may not be the best option. Remember, it's a setting you can use at any time.

What are the advantages of using eco mode? Eco mode puts less strain on a car's engine, resulting in several benefits such as: Improved fuel economy: While the change in fuel economy isn't drastic, your car will use less gas and get more miles per gallon when you use eco mode correctly.

What's new. The 2012 Honda Civic has been fully redesigned. Highlights include mild styling updates, improved fuel economy and more power for the Si model.

Compare Side-by-Side

2012 Honda Civic
EPA Fuel Economy31 MPG 28 38 combined city/highway city highway
3.2 gal/100mi
409 miles Total Range
MPG estimates for 2016 and older vehicles may have been revised Learn moreView Original EPA MPG

In Econ mode, your air conditioner works more efficiently, using a smaller amount of energy needed to keep the cabin temperature.

Less pressure on the car's engine and battery: When you switch eco mode on, the engine doesn't work as hard, which doesn't put as much demand on the car's battery. Money savings: An improvement in fuel economy means you won't need to fill up your gas tank as often, helping you save some cash.

Eco mode is a setting you'll find on most TVs designed to limit power consumption. Sometimes it's a dedicated picture mode, but more often, it's a standalone setting that alters the picture mode itself, among other settings. In most cases, this option is enabled by default out of the box.

The Eco mode can cycle an air conditioner by adjusting a few degrees. In contrast, the Cool mode keeps your AC's temperature more precise and controls compressor movement more regularly. Notably, the eco mode can also run an AC compressor slower.

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Agenices of the 2012 Honda Civic TV Spot, 'Buttons'

2012 Honda Civic TV commercial - Buttons
RPA

RPA stands for Robotic Process Automation, which is a technology that helps to automate business processes. Companies are implementing RPA solutions to reduce the manual effort and increase the effici...

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2012 Honda Civic LX
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