What the Duluth Trading TV commercial - Unwet Your Pants is about.

In Duluth Trading's iconic TV spot titled 'Unwet Your Pants,' they cleverly showcase their innovative and reliable clothing collection designed for individuals who lead adventurous and active lifestyles. The ad focuses on the groundbreaking concept of pants that don't absorb water, ensuring comfort and dryness in any situation.

The commercial opens with a scene on a scorching summer day, where a group of friends embarks on an exhilarating rafting adventure. As they navigate the wild rapids, the camera zooms in on one member of the group, wearing ordinary denim jeans that desperately cling to his legs, soaked from the splashing water.

Just as the tension builds, the commercial takes a humorous turn. The narrator's voice booms, breaking the fourth wall as he addresses the viewers directly. With a playful tone, he introduces Duluth Trading's game-changing technology: "Who says you gotta stay wet? Not us!" Following this introduction, the narrator introduces the 'Unwet Your Pants' collection.

The ad proceeds to showcase various scenarios where ordinary pants would fail, creating discomfort and inconvenience. Whether it's a torrential downpour during a camping trip or the aftermath of an accidental spill, the 'Unwet Your Pants' collection proves to be the ultimate solution.

In a split-screen visual, the ad contrasts scenes of individuals wearing regular pants struggling with wetness, while those wearing Duluth Trading's innovative pants remain dry and comfortable. The contrast is vivid, highlighting the superiority of the 'Unwet Your Pants' collection.

To emphasize the practicality of their product, the commercial includes testimonials from satisfied customers. These individuals enthusiastically share their experiences, praising the pants' ability to repel water and maintain their sturdiness, even in the most challenging situations.

The spot concludes with a catchy jingle and the memorable Duluth Trading tagline: "Unwet Your Pants, the adventure never stops!" As the screen fades, viewers are left with a lasting impression of Duluth Trading's commitment to providing durable and reliable outdoor clothing.

Overall, the 'Unwet Your Pants' TV spot creates a blend of entertainment and persuasion, effectively showcasing Duluth Trading's revolutionary pants collection. By highlighting the discomfort faced by those wearing traditional pants, the ad effectively captures the attention of viewers and leaves them eager to experience the comfort and convenience offered by Duluth Trading's 'Unwet Your Pants' collection.

Duluth Trading TV commercial - Unwet Your Pants produced for Duluth Trading Company was first shown on television on April 6, 2014.