Choice Hotels is a well-known hotel company that has been in operation for over 80 years. It is one of the largest hotel companies in the world and has built a portfolio of diverse brands. The company...
Choice Hotels' TV spot titled "The Crew" features three co-workers who are traveling on a business trip together. As they walk into their hotel room, one of the coworkers suggests that they all crash in the same bed. However, another co-worker states that he needs his space and opts to sleep on the couch. The spot ends with the tagline: "Choice Hotels: We'll see you there."
Overall, the ad focuses on the importance of having a comfortable and personalized experience during your travels. It recognizes that not everyone has the same preferences and needs, and that Choice Hotels can accommodate those differences. The co-worker who opts to sleep on the couch is a prime example of this. The hotel offers a variety of options to make sure every guest can enjoy a restful night's sleep.
The commercial is clever and relatable, as it captures the experience of traveling with coworkers. It also highlights the fact that Choice Hotels understands the needs of their guests, from comfort to individual space. The tagline reassures viewers that they can trust Choice Hotels to provide a great experience, no matter what their preferences may be.
Choice Hotels TV commercial - The Crew produced for Choice Hotels was first shown on television on August 7, 2022.
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