IntroductionClorox is an American global manufacturer and marketer of consumer and professional products. The company is headquartered in Oakland, California, and operates in over 20 countries. Clorox...
In the vibrant and bustling world of TV advertising, Clorox Disinfecting Wipes takes the spotlight as it unveils its captivating TV spot, titled 'Twice the Surface.' This ingenious commercial showcases the remarkable power and versatility of Clorox Disinfecting Wipes in a way that engages and captivates audiences.
The scene opens with a vibrant and pristine kitchen, bathed in natural sunlight. Enter a warm and relatable family, going about their daily routine with ease. As they navigate the hustle and bustle of their lives, the Clorox Disinfecting Wipes stand tall on the countertop - a beacon of cleanliness and protection.
The melodic tune of a catchy jingle begins, setting the tone for the rest of the commercial. With a visual swoop, the camera zeroes in on a joyful child, playfully reaching for her backpack, dripping wet from a rainy adventure. Without missing a beat, she grabs a Clorox Disinfecting Wipe, gliding it effortlessly over her water-soaked backpack. The miraculous wipes leave a trail of cleanliness, enchanting the viewers.
Cut to a dynamic montage of various scenarios, showcasing the many possibilities and applications for Clorox Disinfecting Wipes. From wiping down sticky countertops to disinfecting doorknobs and even giving a refreshing touch-up to car interiors, the commercial demonstrates the wipes' exceptional ability to tackle twice the surface area compared to regular wipes.
The visuals are accompanied by a riveting voiceover, narrating the benefits and effectiveness of the Clorox Disinfecting Wipes. As the commercial progresses, viewers are transported through scenes of everyday life, all made cleaner and safer through the power of these remarkable wipes.
The crescendo builds as the commercial reaches its peak. The camera presents a close-up of a beaming mother, her face glowing with satisfaction and peace of mind. She elegantly pulls open a fresh pack of Clorox Disinfecting Wipes, revealing a vibrant and inviting landscape of cleanliness and protection.
The commercial concludes with an enduring image of the Clorox Disinfecting Wipes logo, accompanied by a captivating tagline that resonates with viewers: "Cleanliness that goes beyond boundaries."
In the end, the Clorox Disinfecting Wipes TV spot, aptly titled 'Twice the Surface,' captures the essence of the product in a way that mesmerizes and delights its audience. With its beautiful visuals, catchy jingle, and relatable scenarios, the commercial leaves a lasting impression, reminding viewers of the power and convenience of Clorox Disinfecting Wipes in maintaining a clean and safe environment for themselves and their loved ones.
Clorox Disinfecting Wipes TV commercial - Twice the Surface produced for Clorox was first shown on television on October 13, 2013.
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